What is a Good eCPM and CTR

Please Help me Frenz

[folsol]

Hi Frenz !
I am new member and i wanna know something. My CMP is too low "$0.85" but still i am making $20 dollars per day. and my Page CTR is 3.51%. Please Tell me if it is good and if it is not good then plz tell me what is a good CMP of a normal site and what should be my CTR.

Regards !
Zohaib Hassan

[ranjitbhar]

Zohaib I would love to have a CPM and a CTR like that for our main site, but again it depends our sites average couple of million pageviews.

To tell you if your CTR isgood or not it depends on your site some of our technical sites average a much higher CPM and CTR but get just a couple of hundred page views.

[folsol]

thanks ranjit for appreciating my CPM and CTR. But many of my friends have CPM between $7.00 and $10.00

[purplecape]

Personally I think an eCPM of $20 is what you should be aiming for. Don't worry about the CTR.

[folsol]

Adsense has limitation abt eCPM or not....? if have then what can be maximum eCPM

[purplecape]

I don't know if they have a fixed limit, and they certainly wouldn't make it public if they did!

But obviously there are practical limits, because Google most likely is going to look carefully at sites with very high CTRs coupled with very high EPCs! Wouldn't you, if you were Google?

I've seen people report eCPMS of $200. They might have been making that up, though they usually acknowledged these were on channels with little traffic.

On the whole, I think you can expect that as traffic goes up, eCPM will tend to go down, so traffic is another thing to consider. Still, I'd rather have a site with an eCPM of $5.00 and 100,000 pageviews daily than one with an eCPM of $25.00 and 10,000 pageviews...

[folsol]

One More Question I wanna Ask.
How can i know which click is paying me best? Is it posible to know

[purplecape]

it's not possible to know. And it changes constantly, anyway. I've seen click values that vary by a factor of 100 on my site, and although I have a pretty good idea of the keywords that are paying better, I can't narrow it down more than that. I have also found that creating content for those keywords does not work well for me....

[folsol]

46 clicks gave me only $0.70 with eCPM 0.03, what's wrong with my site's keywords....?

[malinkam]

you all know that you are sharing info you're not allowed to share, right?

[purplecape]

folsol, malinkam is right--you aren't supposed to discuss specifics, under the AdSense TOS.

I don't know what's "wrong" with your site's keywords. You aren't earning much from AdSense, but that doesn't necessarily mean that there is ANYTHING wrong with your site or your keywords. Unless of course the only reason you set up the site is to make money.

Build a site with useful information in a well-focused area. Don't put ANY ads on to start with. Keep adding content and getting links, and maybe when you get to 1,000 visitors a day, put AdSense on....

[timthegood]

About the only thing you can try and influence is the CTR by your site design and making sure that you have good content that keeps the user on your page longer... the earnings are a function of the ad groups that you attract... so I guess if you want higher earnings focus your content on areas that appeal to more expensive ad groups.

[KevinD]

On a custom search engine linked to my adsense I get about 4-5% ctr. This could be a fair measure in the sense that this ctr should somewhat mimic Google's actual ctr on their search since the functionality is exactly the same