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"Yahoo in talks to use Google search ads"?

Umm wow?

     
8:08 pm on Apr 9, 2008 (gmt 0)

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[biz.yahoo.com ]

Yahoo Inc is in advanced talks to carry Web search advertising from Google Inc as part of a search for potential alternatives to being bought by Microsoft Corp, a source familiar with the discussions said on Wednesday.

They seem to use "Search" and "Search Ads" interchangeably here. What do you suppose this means?

8:13 pm on Apr 9, 2008 (gmt 0)

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My first reaction to this is that Yahoo's going to drain a lot of advertiser's budgets quickly leaving what?
8:13 pm on Apr 9, 2008 (gmt 0)

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Wow I just saw that to, what does this mean?

Checkmate!

Google has now become what Microsoft was to the software industry.

8:14 pm on Apr 9, 2008 (gmt 0)

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Sounds like they are going to use "adsense for search"
8:17 pm on Apr 9, 2008 (gmt 0)

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Yahoo Inc is in advanced talks to carry Web search advertising from Google Inc.

I see the word "advertising" there in the first sentence.
8:19 pm on Apr 9, 2008 (gmt 0)

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