text links get arrows

[sallam]

I've just noticed that my half banner text ad unit now shows 2 arrows under it, where people can click to see the next/previous ad.
Did anyone notice it too? is it a new thing?

I was thinking, this could draw more positive attention and probably generate more clicks, don't you think?
Any feedback would be great. Thanks.

[Rodney]

Google posted an announcement about this in their adsense blog:
[adsense.blogspot.com...]

[DonnaJen77]

Did you see this part of the announcement?

====
You won't generate earnings for clicks on the 'next' and 'previous' buttons, but these buttons will help improve both advertiser value and your potential revenue. When users click on the buttons, they begin interacting with the ads and are more likely to find the specific offering they're looking for, which can lead to higher earnings for you.
===

If the user clicks the arrow to see more ads, you aren't paid for any of the clicks. This is the same as FREE ADVERTISING on your site! I don't if this bothers anyone else, but it seems unfair for the publisher to not have a share in these revenues as the visitor came from their site and accessed the ads from their site.

[DonnaJen77]

Sorry, there was an addendum post to this announcement which said you are paid for the ads, just not for clicks on the arrows. I didn't think you'd be paid for the clicks on the arrows! :)

This is all very mysterious. I really would like to know who is paying what to advertise on my site, and control who is allowed to advertie on my site. I can't spend all day checking each ad unit to see all the 'previous' and 'next' ads. I doubt most publishers do.

[ken_b]

You aren't paid for the clicks on the arrows.

You are paid for clicks on the ads that clicking the arrows bring up.

[MyNewPC]

DonnaJen77, you are only not paid for clicks on the arrows. You are paid for clicks on the ads that appear on those subsequent ad blocks.

By the way, this is the third time I've read this week (twice on another forum) where people had this misunderstanding.

[DonnaJen77]

I corrected it right under my first post. :)

The way the announcement was worded appeared to suggest the subsequent ads were unpaid. I didn't read the posts in the other forums, and didn't post the other posts. Mea culpea for my wrong post. ;)

[ArtistMike]

I sent feedback to Google about the little arrows on the ads, I wonder if they will reply to my feedback that I don't like the arrows and want a way to turn them off.

Mike

[farmboy]

I really would like to know who is paying what to advertise on my site, and control who is allowed to advertie on my site.

You can't know who is paying what to advertise on your site and you can't control who is allowed to advertise on your site (except for some filtering opportunities). That's just the way things are with AdSense - we all have to decide whether to take it or leave it

I can't spend all day checking each ad unit to see all the 'previous' and 'next' ads. I doubt most publishers do.

Even if you could spend all day checking each ad unit you likely still wouldn't see all the ads appearing "on" your site. Someone in California might see a very different ad selection from someone in Florida viewing the same page at the same time.

FarmBoy

[MyNewPC]

I sent feedback to Google about the little arrows on the ads, I wonder if they will reply to my feedback that I don't like the arrows and want a way to turn them off.

You should receive a boilerplate response referencing your comments as I did the day following my feedback which I quoted last week on this thread.

Nice response, farmboy.

[Bluepixel]

Is there a way to kill those arrays. They are very annonying and don't fit well into a website!

[Lame_Wolf]

Is there a way to kill those arrays.

Not yet.

They are very annonying and don't fit well into a website!

eh? a 250x250 uses the same amount of space with or without the arrows. If you adverts do not "fit well" with your site, then it wouldn't even without the arrows. I do not see the point you are trying to make.

[Lame_Wolf]

By the way, this is the third time I've read this week (twice on another forum) where people had this misunderstanding.

Common sense would have told you otherwise. I don't know why people even thought it would be a violation of TOS by the adsense owner clicking on them, or how it would count against you in the stats.

[HuskyPup]

Devil's Advocate here!

Am I the only person who likes these arrows?

I even wrote to Google and told them I liked them, they do look good on my sites, and since they were introduced my average daily earnings have increased however that could, of course, be due to other factors.

</duck>

[wyweb]

Am I the only person who likes these arrows?

I have no feelings about them one way or another.

I'm arrow neutral.

[nomis5]

I like them. I was watching my 9 year old son using those arrows on a Google ad the other day. He was searching for something specific and knew that he could find more ads by clicking on the arrows. If he knows (I never told him) and uses them I bet lots of users are the same.

[netmeg]

Hunh. I don't think they're intuitive at all, and so far nobody I've talked to (who isn't involved in AdSense or AdWords) has even known what they were for. Maybe you have to be 9.

[HuskyPup]

I don't think they're intuitive at all,

What else could an arrow be for? It signifies follow in this direction.

Maybe you have to be 9.

Ah, that explains why I understood them:-)

[netmeg]

I think they just look like decoration, myself. Unnecessary decoration.

[nomis5]

Uneccessay decoration they are definitely not! They take you to more ads. They question is whon knows what they are for and will they use them. I saw the arrows and intuitively knew they would take me to more ads. What'sthe problem, they only take up a few few grey pixels? They could be some part of that ***** woman who video ads supermarkets in the UK. Far better a grey arrow than her ugly (apologies, "a face that is unattractive to me") mug!

[piatkow]

I am totally agnostic about them but really doubt if they were worth the effort to develop.

I know from my own site stats that most users really don't understand the concept of arrows indicating previous and next page.

Slightly off topic but when helping somebody install a new video I realised that they had never noticed that all the machines that they had ever owned had used the same double arrow symbols for fast forward and fast rewind.

[Bluepixel]

For me it's more an aesthetic case. The arrows just don't fit the design.

Also I don't like google changing the design of the ads without giving you the opportunity to opt out. (I also don't like the ads by google, btw ;))

[swa66]

I'd like the option to turn them off. It gives more opportunity to irrelevant bottom feeders to show their ads when the inventory of decent ads runs low again.