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1) Substantially better reporting: including which advertiser got what keywords (it's ok to have the different geolocations combined) - The preview tool is far below par (IE only -please!- and you only get a sample per click and you need to click a zillion times to get all geolocations
2) Better banning tools
- display URL, redirect URL (both!) if I don't want ebay, I don't care they have a zillion affiliates
- per advertiser (once up to no good, always so)
- per keyword targeted (if my site is not about it at all (e.g. look at the member having dope ads by default)
- per keyword in the ad copy (e.g. I'd instantly drop in there "free" "screensaver" etc.)
3) Minimum price per click (if you don't have inventory, fine let me run my alternates, but I don't want sub US$0.01 clicks (that even less in EUR ;-) ). If Google wants to be a marketplace, then let those selling space also determine a bit of the price setting.
It's extreme complicate to compare my AdSense earnings in different years and now even in different month because off the fast decline of the US$
March 13th 2005 $122 100.-EUR
March 13th 2006 $128 100.-EUR
March 13th 2007 $133 100.-EUR
March 13th 2008 $155 100.-EUR
[edited by: Jean at 11:29 pm (utc) on Mar. 13, 2008]
Better blocking of crap MFA sites, unacceptable ads, and unrelated ads.
Did I mention we need more channels and better blocking?
Giving us, the publishers, the tools to block the crap would clean up the content network better and faster than any amount of manual reviews and bans by Google.