Doubleclick acquisition closed

what does it mean for us?

[chocorol]

I've just read in the "Inside AdSense" blog that finally the Doubleclick acquisition has been closed. [adsense.blogspot.com...]

Do you think it will benefit publishers?
Should we expect any important changes in the AdSense side?

[MyNewPC]

I don't think it will have any impact on AdSense.

[ecmedia]

I am expecting more display advertising in place of PPC.

[hyperkik]

I think it means that we have to warn our readers about web beacons. ;-)

[potentialgeek]

How DoubleClick Could Boost Google [washingtonpost.com]

Google currently has 1% of display ads. I think display ads suck. (It's been about 5 years since I clicked on one.) Good luck Google.

p/g