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Your Adsense income may be about to drop

New exclusion tool given to AdWords advertisers

     
3:19 pm on Mar 10, 2008 (gmt 0)

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3:44 pm on Mar 10, 2008 (gmt 0)

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I look at it the other way too -- "Your Adsense income may be about to rise."

As "bad neighborhoods" get blocked it might mean higher CPM for good ones.

4:03 pm on Mar 10, 2008 (gmt 0)

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2 thumbs up for GA. Let every advertisers decide for themself which publishers to serve their ads.

Both Google and publishers will save a lot of resources for monitoring all those 'unwanted' inventory.

4:37 pm on Mar 10, 2008 (gmt 0)

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I view this as a good thing since we have well-written, relevant sites with lots of fresh, original content. We are the kind of place advertisers seek, so I'm not worried they'll block us from their list.
4:55 pm on Mar 10, 2008 (gmt 0)

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For me it seems a good idea. I think I will be better off with this. Hopefully :-)
5:04 pm on Mar 10, 2008 (gmt 0)

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I see this as a positive also.

However, I wonder how "category" is defined. If it's very broad, the baby could get thrown out with the bath water.

Or even if it's not broad. Would a shabby MFA site about widgets be in the same category as a very good and useful site about widgets?

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5:39 pm on Mar 10, 2008 (gmt 0)

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farmboy, unfortunately "MFA" is not one of the categories!

Advertisers can exclude parked domains and errors pages ( two specific programs publishers join, as I understand it, and four types of "user-generated content," which are determined to be these types of pages algorithmically: forums, social networks, video-sharing pages, image-sharing pages.

They really aren't categorizing sites--they are just targeting user-generated content.

I assume that they've chosen these areas because they are ones that advertisers have complained about a lot, and which CAN be defined in some reasonably tidy way....

As with others, I look forward to this. I think this will not only be good for "quality" sites because advertisers will be able to spend their money on fewer sites, but it may bring some advertisers into the content network who have avoided it because they had little control over where there ads appeared.

Being able to exclude specific sites, by the way, is something that I think advertisers have had for a while. I'm sure someone will correct me if I'm wrong.

7:11 pm on Mar 10, 2008 (gmt 0)

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determined to be these types of pages algorithmically: forums, social networks, video-sharing pages, image-sharing pages.

Are blogs with articles & comments from users considered forums or social networks?

7:20 pm on Mar 10, 2008 (gmt 0)

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I look at it the other way too -- "Your Adsense income may be about to rise."
As "bad neighborhoods" get blocked it might mean higher CPM for good ones.

I agree and it is about time...

10:40 pm on Mar 10, 2008 (gmt 0)

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All we need for GOOG is to realize the publishers need this level of control too.

We need to be able to kick out unwanted advertisers, unwanted keywords etc. The lame blocklist they gave us is far below par.

Similarly decent reporting tools would be a must. The current tool is IE only for crying out loud and gives us at best after an hour of clicking the info on a few pages.

2:30 am on Mar 11, 2008 (gmt 0)

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I wonder how "category" is defined. If it's very broad, the baby could get thrown out with the bath water.

Indeed, and Google notes that in their "new feature" description of this, well, new feature. Their text sounds eerily similar to the "here's how to block advertisers -- but please don't do it!" message given to AdSensers for years.

2:39 am on Mar 11, 2008 (gmt 0)

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"Are blogs with articles & comments from users considered forums or social networks? "

koan, I would guess not. If Google can't tell a blog with comments (as most blogs have) from a forum, they are in deep trouble.

2:44 am on Mar 11, 2008 (gmt 0)

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All we need for GOOG is to realize the publishers need this level of control too.

Publishers will be able to block placement targeted (site targeted) ads. Some publishers can already do this.

2:47 am on Mar 11, 2008 (gmt 0)

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Perhaps this is another step towards building a *trust factor* for rating publishers, along with deployment of an algo factor that feeds eCPM levels, determined on some rating of advertisers. In short: best ads go to best publishers.

Of what constitutes *best* publishers is something we have barely touched upon in this group, and a *trust* factor in the AS algo has been almost ignored.

I can see how a publisher being frequently blocked (algo threshhold=blocked x times) might resullt in a negative factor applied to that AS account.

If this seems way out there, okay. I'm just using my understanding of how the G search algo scheme works and trying to apply it towards AdSense.

9:32 am on Mar 11, 2008 (gmt 0)

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Saying that income may drop due to more advertiser control, is the same as saying our income may drop if Google educates publishers on better optimization leading to more ad space competition, both false.

People don't read, and few that read really understand, the few of those that understand rarely put what they understood into action, the very few that put it all into action do it right, call it human inefficiency.

But if my income drops or my account gets terminated when an advertiser or Google staff scrutinize my site, then I've got bigger things to worry about :-)