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Advertisers can exclude parked domains and errors pages ( two specific programs publishers join, as I understand it, and four types of "user-generated content," which are determined to be these types of pages algorithmically: forums, social networks, video-sharing pages, image-sharing pages.
They really aren't categorizing sites--they are just targeting user-generated content.
I assume that they've chosen these areas because they are ones that advertisers have complained about a lot, and which CAN be defined in some reasonably tidy way....
As with others, I look forward to this. I think this will not only be good for "quality" sites because advertisers will be able to spend their money on fewer sites, but it may bring some advertisers into the content network who have avoided it because they had little control over where there ads appeared.
Being able to exclude specific sites, by the way, is something that I think advertisers have had for a while. I'm sure someone will correct me if I'm wrong.
We need to be able to kick out unwanted advertisers, unwanted keywords etc. The lame blocklist they gave us is far below par.
Similarly decent reporting tools would be a must. The current tool is IE only for crying out loud and gives us at best after an hour of clicking the info on a few pages.
I wonder how "category" is defined. If it's very broad, the baby could get thrown out with the bath water.
Indeed, and Google notes that in their "new feature" description of this, well, new feature. Their text sounds eerily similar to the "here's how to block advertisers -- but please don't do it!" message given to AdSensers for years.
Of what constitutes *best* publishers is something we have barely touched upon in this group, and a *trust* factor in the AS algo has been almost ignored.
I can see how a publisher being frequently blocked (algo threshhold=blocked x times) might resullt in a negative factor applied to that AS account.
If this seems way out there, okay. I'm just using my understanding of how the G search algo scheme works and trying to apply it towards AdSense.
People don't read, and few that read really understand, the few of those that understand rarely put what they understood into action, the very few that put it all into action do it right, call it human inefficiency.
But if my income drops or my account gets terminated when an advertiser or Google staff scrutinize my site, then I've got bigger things to worry about :-)