Forum Moderators: martinibuster
However, if site B gets you smart priced than you may get an account-wide smart price (opinions differ on whether smart pricing is account wide or site wide) - and that could hurt :(
And is the issue G serps(search) or how AdSense looks at your sites?
Since there is no definition of overly aggressive, you may want to become gradually increasingly aggressive until you reach the tipping point.
> I almost want to use this site to test some adsense strategies, and because I already have the traffic from a good domain I figure it will be easier to see the results of my adsense tests.
Do it slowly. Start with only one page and slightly more aggressive than before.
> What are some indications of smart pricing...and what would warrant smart pricing in the first place?
Your average payment/click goes down. It is based on advertisers getting less value or conversions/click. Casual interest v. serious interest.
If you want to be extremely aggressive, but not overly aggressive, you have to figure out by testing or careful thought if you'll make more money from fewer clicks with higher pay per click, or many clicks with less revenue per click. The old business idea of high volume sales with discounts (Wal-Mart) or the opposite "boutique" style.
Be prepared for a call from Google if you get aggressive. I have sites that are very aggressive with very high click through rate, which Google thought was too aggressive. However, I carefully defended my position like an attorney, and they backed down.
I knew I was at risk of losing the account, but I felt it was worth it. Not everyone though likes to take high risks. At some point you may want to ask Google if one idea you're considering is too aggressive. The risk of that, though, is Google says no. Whereas they may have let it go if you just did it without asking. If you play poker, you know the importance of position.
Google now seems to be less inclined to kill accounts with no questions asked. They appear to be more likely to question sites before disabling accounts. That's a good business decision on its part. The advantage is publishers can now take more risks.
The thing to monitor as you turn up the dial is advertisers. Google may not care but you can be sure your advertisers are watching closely. It's their money. If you start losing big accounts, turn down the aggression level.
You can avoid trouble with Google, but you can't fool the advertisers. You may not get banned by Google, but you could get banned by advertisers. If either one bans you, how will they know you changed your site to make it less aggressive, and take you off their blacklist?
If there are no other advertisers to replace the others who left you, that's a loss of money you may never get back.
p/g
"The keys to successful business are aggression and wisdom."
