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I fixed my adsense account last night, it was a simple case of the content not matching any of the ads.
I worked hard last night to try and get the matching of my ads to the pages their relevence started flying between irrelivent and relivent type ads... eventualy a medium was found and my niche is now all over my site.
CTR went up, CPM doubled.
So lesson learned, if your ads dont match up, or you see the same ad over and over again theres a problem, and soon that advertiser (will pay you less) and you'll feel 'smartpriced' but let me just convince you this is not smartpricing, and that you're just being paid alot less than you did at first... the fix is simple.
Make sure google picks up the content of your pages accuratently, ensure you don't misslead it with words on your page.
For example. If you have an anchor text menu which says:
It's going to have an impact on what Google sees and delivers as appropriate content.
Here's a slightly better alternative anchor text menu
widget information, green, red and black
Google actualy states your content of your pages should be good, if poor you get poor paying ads its that simple.
But putting that into html code, you can mess up, one small change its bang all over (and you wonder why)
I even used google analytrics keywords checker (External for those who dont have adwwords google it)
And it told me one of the most important keywords on the page was 'sign-up, home, login'
As you can tell i had stupid ads.
And no doubt google adsense bot looks up the keywords in the same mannor, as thats how it works right, it scans your page for popular words... and if your page content is all the way down the page under loads of menu its likely to be the last keyword google wants to monetize for.
I noticed placing ads under my content was paying out more (contradiction to what we all know right?)
I guess I should of realised the new layout change had this major effect on the site.
I changed the way the whole site looked about the time it all went to poor 10-20$ day :(
I learnt not to count all my eggs in 1 basket, and started monetizing through other means (cpm networks), they paid me good 100-200$ day between 2 networks.. that kept me going for a while.
But knowing that a cpm network was paying better than a cpc network made me angry, i knew that my CTR was going to pay out more if the CPC wasn't so poor... and what's more knowing my content wasn't being found properly by adsense bot upset me, because now for the past 2 months I've lost out a potential $9000-$18,000... i wouldnt even like to exadurate that figure but its fact... my traffic went up so im going to be earning 9000$ minimum per month if things get back to normal, although I doubt google will ever be like the OLD DAYS.
to Farmboy: layout changed in 2008 jan, same content, ads flipped on me.
[edited by: solidcore at 5:52 pm (utc) on Feb. 29, 2008]
So lesson learned, if your ads dont match up, or you see the same ad over and over again theres a problem...
Not necessarily. If ads aren't matching your content, it could be due to several reasons. More importantly, if you're seeing the same ads over and over -- this may not be a sign of problems. It could mean that an advertiser is placement-targeting your site, or they're paying higher for a particular keyword on your page.
Either way, it sounds like you've explored some basic SEO tips that also help with the Mediapartners bot.
Btw i made 30$ in the last 2 hours since content placement mattered so damn much :]
Problem is Officialy fixed!
Yes, the menu and its location on the page can affect the ads.
Shouldn't section targeting take care of that? I don't have problems with the menu being interpreted as content. I always figured that was because I use section targeting to isolate the body of the page from the navigational elements.
It's always amazed me that Section targetting is very poor and at times ignores multidude of keywords in your content, I believe that you should highlight the important topic areas around the top of your page this will also increase your SEO but not only that increase the likelyhood that google bot will show up more relevent ads for your Niche.
It's the 2nd day running and it's the 1st day of March, and all I can say is , if these changes remain positive and in effect the same or better this month then all I can say is that March will be the first Adsense Month I'll ever have where I can actualy say I've achieved my goals.