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Any suggestions on how to block ads from a certain industry

Seeing sleazy dating ads on a Thailand-related site

         

stuartmcdonald

11:29 am on Feb 25, 2008 (gmt 0)

10+ Year Member



I've received a dozen or so complaints over the last week or so from readers put off by certain Adsense ads that are showing up a Thailand travel-related website I have. While ostensibly adverts for dating sites, they're pretty borderline -- "Thai women make ideal brides" was one snippet a reader sent me.

The complaints rarely come in with the full advert text, URL etc, so it makes it very difficult (and time consuming) for me to chase it up -- especially as I'm not seeing the adverts (I'm in Indonesia, but the adverts appear to be showing only to viewers in North America and Australia).

The problem is, readers often aren't too savvy regarding Adsense and think that they're adverts I'm sourcing directly, so I get tarred with the same brush.

Any suggestions on how to deal with this -- or is it just a necessary evil of being a part of the program?

mayest

6:12 pm on Feb 25, 2008 (gmt 0)

10+ Year Member



Have you tried using the Google Adsense Preview Tool? That will allow you to change the geo-targeting to the US or Australia. If you are lucky, the ad will show up and you can then get the URL to block.

stuartmcdonald

11:23 pm on Feb 26, 2008 (gmt 0)

10+ Year Member



Thanks - I've tried using that but have been unable to find the adverts so far. Tks anyway

farmboy

11:34 pm on Feb 26, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The problem is, readers often aren't too savvy regarding Adsense and think that they're adverts I'm sourcing directly, so I get tarred with the same brush.

Any suggestions on how to deal with this -- or is it just a necessary evil of being a part of the program?

Sounds like you're having a similar problem as some political sites. The webmaster likes candidate X and writes about the shortcomings of candidate Y. Google picks up on the text about candidate Y and puts up ads supporting candidate Y which the readers who support candidate X don't like.

You may have to try and find as many as you can and put them in your filter or simply decide AdSense is not a good fit for that page.

-- "Thai women make ideal brides" was one snippet a reader sent me.

If you happen to locate one of these companies that has a generous returns policy, let me know.

FarmBoy

stuartmcdonald

12:27 pm on Apr 10, 2008 (gmt 0)

10+ Year Member



Well I know it's an old thread, but perhaps worth resurrecting as I sorted the prob out. I finally received a complaint where the user sent me the site in question and the page they were advertising on.

The site is for sex holidays to Asia and this is in the title tags:
"Adult sex travel or single travel for prostitution"

Of course I've now added it to my blocked URLs, but in the meantime the advert has been running on the site for upwards of a month ... but where was the Adwords QC?

I wouldn't have thought you'd need a nuclear-powered algorithm to catch that as being in clear contravention of the Adwords terms.

ken_b

1:50 pm on Apr 10, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Was that a contextual ad, or a targeted ad?

stuartmcdonald

9:08 pm on Apr 10, 2008 (gmt 0)

10+ Year Member



As far as I can tell, contextual.

Pepito

9:56 pm on Apr 10, 2008 (gmt 0)

10+ Year Member



Search in Google "Thai women make ideal brides" and block the first links including the sponsored one. I have just found that link in my Thailand site and I have blocked it already. Maybe is the same as yours.

Scurramunga

12:08 am on Apr 11, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If only google would heed publishers' requests for a keyword filter.

stuartmcdonald

12:36 am on Apr 11, 2008 (gmt 0)

10+ Year Member



Well the site in question is in absolute violation of Adwords policies, so perhaps they just need a filter when you can opt out of all advertisements violating Adwords TOS ;-)

Pepito -- I googled the phrase you suggested and the #1 result was for WebmasterWorld!

jimbeetle

3:49 am on Apr 11, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Sometimes the niche just invites certain advertisers as they're the ones with the bucks to spend.

Some years ago I had a small site focused on Southeast Asian travel and such. It was pre-AdSense and mostly -- or at least thought to be going in -- supported by banner ads (again, pre-AdSense).

I wound up having to reject most of the ads people wanted to run because they were in the same line as those you're talking about now. Wound up bartering or giving away impressions to the more legitimate hotels and resorts just to keep up with my available inventory.

This next sentence is not meant to be an indictment of the whole.

One of the things you have to realize is that many of the legitimate operators in that area are actually piggy-backing on the other folks' ads; they do know which side on which their bread is buttered.

As for Google at this point, well, many reports over the past few months have pointed to it not doing it's job on ad reviews.

Should the phrase "Adult sex travel or single travel for prostitution" be nuked before it's displayed on content sites? Well, of course it should, and according to G it should. Why it's not, well, you know, sometimes a nice snail mail letter to the Chairman or the CEO works wonders. Forget about all this automated maybe we'll get to something sometimes feedback. Go to the source; it does eventually work its way down.

Pepito

6:30 am on Apr 11, 2008 (gmt 0)

10+ Year Member



stuartmcdonald, in Spain is # 3. In any case I have blocked the sponsored links, at least one shown here was in one of my sites.