Forum Moderators: martinibuster
i like to know whether the less CTR means less Ecpm ?
That depends on your earnings per click (EPC). If your earnings per click go up enough, you could have a higher eCPM even with a lower clickthrough rate (CTR). That probably doesn't happen too often, but it can happen.
whether low CTR is one of the reason for smart pricing ?
This is the best way to look at it. Until you start to hear about steep drops in online advertising we're all just small pieces in a bigger puzzle.
>>if there is increase in CTR whether adsense will treat it as good site and will increase the eCPM
That depends on how well those clicks eventually convert into sales. At least that is the theory behind Smart Pricing.
My earnings figures on adsense were not updated yesterday and just stayed at $0.00. Anybody else's not update or is it just mine?
Both my CTR and eCPM are about 30% down this month on what they where in February 2007, this has never really been noticable for my site as the traffic increases have far outweighed the decreases in CTR/eCPM and I tend to concentrate on the total earnings rather than anything else.
I realise that in theory if you have CTR of 10%, that should not be effected to much by the amount of traffic but would the fact I am getting more traffic, mean I am showing more ads, and probably more lower quality/value ads which fewer people are likely to click?
My earnings figures on adsense were not updated yesterday and just stayed at $0.00. Anybody else's not update or is it just mine?
Mine are fine.
Are you showing any page impressions?
Any clicks?
Today seems to be fine though.
Weird.
eCPM was lowest since July 2007.
Click-through rate was abysmal and # of clicks about 1/2 of normal for a Sunday or any other day.
My traffic is about the same as well as the CTR, but my CPC has gone down by more than 50%.
Personally my experience is just the opposite - Jan and February 2008 are my highest adsense earnings to date!
I'm constantly amazed at how the adsense earnings and cpm "seesaw" all the time! Another thing too - it seems that certain kewords generate such high click thru earnings BUT you can never really tell what those keywords are.
[edited by: martinibuster at 11:38 pm (utc) on Feb. 26, 2008]
[edit reason] Removed specific website reference. [/edit]
[news.yahoo.com...]
fewer people in the United States are clicking on the Internet ads that generate most of the online search leader's profits.
Maybe if all the ads weren't from MFAs, arbitraguers and other half-baked morons with horrible landing pages, people might click on them a little more.
The other trend I've noticed is more and more major brands moving away from contextual ads to graphical. Big companies love the visuals.
My AS earnings have not followed my site and traffic growth, and to that extent, Google has failed me.
My two display ad servers now are on a par with G. I continue to cut G's presence on my site, replaced with ads I sell myself. Cutting out the middleman never felt so good.
From the same article.
Other analysts, though, say they still believe Google will deliver stellar earnings and revenue growth this year. They attribute the recent slowdown in Google's growth to deliberate changes that were made to weed out advertising links that don't conform with the company's policies or don't appeal to consumers.Although the revisions may hurt Google in the short term, Susquehanna Financial Group analyst Marianne Wolk reasons the improvements eventually will pay off by displaying more ads that elicit consumers' interest — an upgrade that probably would spur more spending by Web surfers and marketers alike.
"We believe there is some room for optimism on several of these issues so that the outlook may not be as difficult as the market fears," Wolk wrote in a research note Tuesday.
I personally think that over the long term (18 months) you will see Google stock right back up where it was.
I'm 53 and have lived through a number of recessions, and I can tell you that when people start dumping the boat, trailer, cottage and their Elvis memorabilia collection, it's always a sign of an economic downturn.....
Lovejoy- over and out
The other trend I've noticed is more and more major brands moving away from contextual ads to graphical. Big companies love the visuals.
I see a lot more growth on the display-ad side, too, but I'm not sure that it's because of major brands moving away from contextual ads. From what I see, it's more a matter of major brands moving from display ads in traditional media to display ads on the Web. That's only reasonable, since display ads (whether in traditional media or online media) are a more natural venue for the awareness-building and branding campaigns that represent most of the typical big company's advertising budget.
That doesn't mean AdWords/AdSense text ads can't attract advertising from major companies: They can and do. What's more, Google obviously has ambitions as a venue and/or network for display and "rich media" ads (why else would Google be trying to acquire DoubleClick?), and with AdSense, it has more potential reach than any of its rivals do.
BTW, as several of us have noted previously, some of the recent AdSense changes (most notably, changing the "click area") may be bearing fruit in he form of higher bids and higher earnings per click.
My AS earnings have not followed my site and traffic growth, and to that extent, Google has failed me.
Or maybe you've failed Google and its advertisers. Not every site is a good fit for AdSense, just as not every site is a good fit for Amazon.com affiliate links, YPN text ads, etc. If a round peg doesn't fit into a square hole, find a square peg. Complaining year after year that the round peg isn't working won't make you any richer.
Adsense earnings were also good for February. Good is a relative term though. In spite of the short month, I'm seeing better earnings than I have in the last 7 months.
What this all means, I haven't a clue. I've got my fingers crossed though.
Compared to last February, slightly better pay per clicks this year.
Who knows what March will bring in with 31 days?
Feb 2008 v Jan 2008 Earnings +19.35%
Feb 2008 v Jan 2008 EPC +29.16%
Feb 2008 v Feb 2007 Earnings -2.001%
Feb 2008 v Feb 2007 EPC +24.56%
And so far so good this month too...almost back to pre-Glitch levels...keep it up G:-)
