Text Ads vs txt and image ads

Since things are going bad, should we allow images too?

[Erku]

The consensus on this board has been that image ads pay lower than txt ads.

People have reported seeing lower earnings when adding image ads or doing a misture of text and image ads.

However, I am thinking, since earnings are being lowered to a degree never seen before, do you think it's time to use image ads as well?

Also do you allow advertisers to target your channels?

[Edge]

I have always used both image and text ads. I have noted that quality image ads are not always available. If I use image ads only (high traffic) I end up with completely offtopic ads by evening.

[ken_b]

I have most adblocks set to run both text and image ads. I recently tried running just text ads on 100 or so of my best pages and the results were a BIG drop in income.

I think the image ads prop up the text ads EPC. I think that's because the image ads have to try and out bid the 4 text ads they would replace.

Whatever the reason, running both types pays better for me.

[Erku]

are image ads cpm based or cpc?

[potentialgeek]

> I have always used both image and text ads. I have noted that quality image ads are not always available.

Not always? How about almost never?

Set your code to image ads if you want your site to be spammed with The Love Calculator.

Image ad targeting in Adsense is worse than YPN.

Why? It's not just us publishers who don't see good image ad conversion rates; it's also the advertisers.

Most smart advertisers don't waste their time with image ads when the text ads get them much better results and much higher Quality Score.

I've done testing with image ads and will never test them again. There will never be image ads on any of my sites ever again.

Not only are the advertisers irrelevant, the ads look awful, and don't convert.

YMMV.

p/g

[nomis5]

I use image and text and it works fine for me. Quite often one of the big UK companies launch an image ad campaiagn and the eCPM on one of my sites triples for a month or so. Even when that's not happening the imaage ads do OK.

[Erku]

I think we need more data on this issue.

[Erku]

Another convincing reason to see that Google treats big and small publishers differently

If you go to this page from New York Times

[nytimes.com...]

Scroll down and look at the Adsense Code. You will see that the entire code area is clicable not only the links or the title.

How fair is that to a smaller publisher?

[nomis5]

It's life Erku, make the best you can of it. Of course money talks and NY Times has money. Who expects anything different.

I also don't understand why it's a problem that only the "ad" part of Google ads is clickable. If someone wants to click on an ad they will find the clickable part of won't they?

[nrep]

This is a very interesting thread and I'd be keen to hear other users feedback too.

I've just switched from text to text_image ads in the last week or so, but I've not noticed much difference at all.

Google keep suggesting that I try text/image combo ads, and with the declining revenues I've been seeing I thought it was worth a go.

[Edge]

Not always? How about almost never?

Okay.... PotentialGeek, You seem to think you understand my traffic, ad performance and google deliverables better than I do, well you don't. All websites are different as are the content, traffic, potential advertisers, and visitor flavor.

My original statement about image ads is correct with respect to my webspace.

[Erku]

NREP please let us know if you see any positive or negative signs with your image/text ads. Google keeps suggesting me the same.

[rj87uk]

I think if you have a mainly text based website, with little images a lot like WebmasterWorld image ads do have their place as they can stand out a little more and sometimes help increase CTR.

I always allow both types on my sites.

RJ

[icedowl]

I prefer to allow both. I have seen some pretty nice image ads btw.

[Erku]

I know links are not allowed here. But this one is only for discussion here, because I don't know how elese to present it. Moderators, this is not my link, and if you decided to remove it, please explain what was there for the bord.

One thing I can't understand. How can the font seems to be bigger and how come the area between ads is clickable as well.

How do you make adsense fot a little bigger, I know changing code is against TOS, but if you do view source it seems that they have not done anything to the code.

[edited by: jatar_k at 5:13 am (utc) on Feb. 12, 2008]
[edit reason] no urls thanks [/edit]