Forum Moderators: martinibuster
But in relation to your question, the default I set is for the search of my site.
One thing that made a huge difference was to move my search link from a position below the fold, up to the top right corner of the pages. That resulted in more than 5 times the search revenue income, and no loss in ad clicks.
move my search link from a position below the fold, up to the top right corner of the pages
Oh, this is great advice... thanks! Hadn't thought about positioning changing how often search is used.
I have a different strategy on search... I use an outside search (of my site) that gives less than desirable results but allows for complete customization and placement of AdSense. Then I make sure content appears on every landing page (usually a random article that appears below search results)... and then near the results I also put something like "Didn't find what you are looking for? - Try Google's site search instead!" and put my Google box there.
I get better revenue from the landing page... then "second chance" revenue from anyone who uses Google as a 2nd try.
That's my secret -- now a gift to all my friends here. :-)
YM
I use the business edition on a collection of 300 sites that I have. This returns a results set in XML. Your wouldn't know it was Google. I was using an internal engine but it got too many 'no matches'. One of the 300 sites this is on is [safekids.co.uk....] It is advert free apart from a contextual box that I add. I paid $500 for the 50,000 article version as this searches all my 300 sites. I do filter the XML set to display up to 5 from the main site and then up to 20 from related sites. This introduces visitors to new sites.
Then on the main collection site at [pts.com...] I use their sponsored one where they display ads. This was free.
Both work very well indeed.