Forum Moderators: martinibuster
Ever wish you could show your ads more often to a specific group like women aged 25-34? Want to see how your ads perform with certain demographic groups and then adjust your bids accordingly?
I don't think this has been touched on in this forum:
[adwords.blogspot.com...]
Without too much rank speculation, what do you think will be the impact on AdSense performance should this become a permanent feature of AdWords?
[edited by: Go60Guy at 10:02 pm (utc) on Jan. 25, 2008]
Some publishers in our network, such as social networking sites, know the gender and age of their users because their users sign in with that information when they create a profile or fill out registration or subscription forms.
Any idea what percentage of those people lie about their gender and age when filling out those registration forms? My guess is it's a pretty high number.
FarmBoy
From my observations whenever Google starts adding to or complicating the original ppc model, failure inevitably results.
On the other hand, if the demgraphic data proves to be reliable and accurate, Google may attract a whole host of new advertisers.
[edited by: Scurramunga at 11:10 pm (utc) on Jan. 25, 2008]
And sure, some people lie when they're filling out Web registration forms, but some people lie when they're answering traditional market-research questionnaires, too. Does THE NEW YORKER *know* that subscriber or newsstand buyer John Doe has an income of $200,000 a year? Of course not, but in the overall scheme of things, it probably doesn't matter if the research shows that the average NEW YORKER reader is earning twice or three times as much as the average NEW YORK POST reader, since the percentage of NEW YORKER readers who inflate their incomes probably isn't any higher than the percentage of NEW YORK POST readers who inflate their incomes.
