Forum Moderators: martinibuster
Google starts a new financial quarter...
does a maintainence upgrade....
CTR goes to less than 33% of past 5 years...
and stays there for the week....still there too.
Reminds me of that long thread in October....
now what happened then....
oh yea...new quarter...
maintainance upgrade...
high number of publishers complaining on CTR rates low...
naw...couldn't be. Google would not be cycling publishers to achieve earning expectations. That would be considered...well...evil and we all know google wouldn't' want their shares back up over that 700 mark again.
As for the question of "Is it still worth it?", that's for each publisher to decide, but it's interesting to see how many people keep grazing in the AdSense meadow instead of heading for greener pastures. Why is that? And why would anyone want to work with a company that's allegedly cheating them when it's so easy to say "Google, you're fired"?
I left adSense and it was the best decision I could make. Revenue from direct advertising is way higher than what I was making with AdSense. I know there is many others who did the same however they are no longer active in this forum. If you look back, the AdSense forum used to be very busy. Now this forum is almost dead. Many webmasters moved on and left AdSense and this forum behind.
And how does Google manage to hide its dastardly greed when total AdSense revenues and payouts are revealed to the public, the press, and the SEC in each quarterly earnings report?
Help me, I have read Googles 10Q, 10K, etc... and not seen any such information.
Where exactly is this within Googles SEC filings?
[edited by: Edge at 2:11 am (utc) on Jan. 20, 2008]
Other than this outrage, everything is about as it has been for the last several years for my sites. The monthly average EPC, in fact, has never varied more than two cents from that fateful day when this entire conspiracy was hatched. CTR has sunk a bit but overall revenue has more than tripled.
I keep selling off Google stock, fearing that it will be worthless when the conspiracy is revealed. Yet, no matter how fast I sell it, the total value of the Google stock in my portfolio stays about the same. This obviously needs to be brought to the attention of the proper authorities.
In fact, we don't need to understand what they get paid at all as long as we're happy with our share.
Quite true if you are happy with your share, however if you are one of those publishers with a 50% revenue drop, a little more data might help explain why.
They do need the smaller publishers, as their profit margin is higher.
A lot of large companies get larger discounts than their smaller siblings. Look at Wal-Mart.
With smaller companies Google still has a lot of fixed costs they need to cover. So I'd naturally think our margins would be greater - they need some of it to cover those fixed costs.
I believe it's a conspiracy that Google recognizes only 29 days in February.
I've heard that if you wear a hat made out of tinfoil, Google's evil Scanner Ray Gun will become ineffective in its ability to control your mind. Googlebots are actually people who've been zapped by a Scanner Ray.
Best January yet. Earnings grind relentlessly upwards, month after month. It's been the same since July 2003. Sometimes I get less one month than I did the month before (seasonal fluctuation?) but I never earn less than I earned the same month one year earlier.
I can't state categorically why some adsense publishers' earnings go up, while those of others drop but my guess is that it correlates loosely to original content output.
Do you write the equivalent of an original book chapter every 1-3 days? No? Oh. That might be why Adsense thinks over time your content is stale / copied / derivative and rewards it accordingly.
I might be completely wrong. I'm just hazarding a wild guess.
But I suspect that if you're working on your own on a site which doesn't rely on user contributions and you don't write for a living, you'll always be playing AdSense Junior instead of AdSense Professional.
And could your strategy result in more traffic overall, over time? Of course, but this is an AdSense thread in an AdSense forum. SEO is two doors down on the left.
As for AdSense rewarding newer content or user-generated content for its own sake, I don't buy that at all. That's simply not related to the quality or relevance of the traffic the advertisers receive.
I might be completely wrong. I'm just hazarding a wild guess.
Extremely wild since some subjects do not lend themselves to regular updating.
Just give us a clue to your niche so that we know where that pot of gold has moved to:-))
However, some people who say they've added #*$! pages and revenue is only up x, or even down y, may differ. Maybe ronin is just an exceptional writer or marketer.
My self-help hint for the day: Stay positive and focued on the bottom line.
Trust Factor.
I'm only 51% sure about this, and 49% unsure, so please don't thump me as proposing something as a sure bet when I have no evidence. I started to suspect this as I watched EPC climb on "new" content after 4 to 6 months of age. (I'm not talking about the initial jumble we all go thru the first 2-3 days of new content while AdSense sorts out the topics/subjects/market.)
Perhaps it jumped to the AdSense chambers in my mind from the Google Search chambers; after all they are right next door to each other.
Now that it's raised as a possibility, I'm kind of watching for a little evidence. I figure it could account for shifts both up and down, could be won and lost (and re-won), and fits in the little we know about how Google thinks.
Someone else mentioned that before. Interestingly we were effected elsewhere in Google by what I think was a lowering of Trustrank (as I understand it) and that co-incided with a decline in Adsense...could just be chance though.
