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Site claims 15-18K per month with Adsense

on 1.3 mil uniques/month

         

stuartmcdonald

8:47 am on Jan 15, 2008 (gmt 0)

10+ Year Member



Today's WSJ has another "bloggers make money" story [online.wsj.com ]

It's perhaps of interest to those who are forever asking "How much can I make with Adsense?"

One of the sites mentioned in the story says they take in between $15,000 - 18,000 per month from Adsense and goes on to say current traffic levels are around 1.3 million uniques per month.

If you take a look at the site mentioned you'll see their Adsense implementation is pretty minimal -- admittedly in your face, but, as far as I've seen, just a single block per page.

(edit: correction, some pages have multiple Adsense ad-blocks)

farmboy

4:23 pm on Jan 16, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Should we invite him over here to discuss his site?

I wonder whether the response would be positive, defensive, a claim of innocence, etc.?

FarmBoy

wyweb

5:22 pm on Jan 16, 2008 (gmt 0)



Seriously, If I were him, I will not disclose my earning and web site topic to the world

Not with that site I wouldn't. I'd stay as far under the radar as I could.

"Fair Use" only goes so far. "Educational Purposes" has limitations. To blatantly profit off other people's work is a no-no. His creative disclaimers notwithstanding.

wyweb

5:24 pm on Jan 16, 2008 (gmt 0)



Of course maybe he's got a profit share worked out with the original authors. We don't know.

Jane_Doe

6:06 pm on Jan 16, 2008 (gmt 0)

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nyone want to predict whether this site will

(1) Still be indexed by Google
(2) Still display AdSense ads

one month from now?

If he doesn't update his whois information, he probably won't even own the domain name in one month, now that the spotlight has been put on it from the WSJ article.

woofwoof

7:27 pm on Jan 16, 2008 (gmt 0)

10+ Year Member



I have no interest in criticizing or 'outing' his site in any way but it would appear at least someone at google is well aware of his site.

[adsense.blogspot.com...]

This tied with the fact that there is far far worse crap out there makes penalization pretty unlikely1.

1That is until the good folks at webby world get their panties in a twist.

BeeDeeDubbleU

7:40 pm on Jan 16, 2008 (gmt 0)

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Looks like it's alright for some!

vero

7:44 pm on Jan 16, 2008 (gmt 0)

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According to the article"AdSense paid $3.5 billion to publishers in the first three quarters of 2007"
I dont know what percentage of revenue goes to publishers, but I'm guessing it's small - so think how much money that means Google is MAKING because of AdSense publishers.
Plus, if (again per the WSJ) "The vast majority of publishers make less than $10 or $20 a month " then think of all the accounts that Google gets to sit on because they haven't reached their $100 target.
Wow - it's good to be Google!

wyweb

7:44 pm on Jan 16, 2008 (gmt 0)



it would appear at least someone at google is well aware of his site

A surface examination would show everything hunky-dory. A surface examination is probably all he got. Go a little deeper and you see greed run amuck. I got nauseous digging into that site.

europeforvisitors

7:50 pm on Jan 16, 2008 (gmt 0)



I dont know what percentage of revenue goes to publishers, but I'm guessing it's small

Nope. See Google's quarterly earnings reports.

BeeDeeDubbleU

8:52 pm on Jan 16, 2008 (gmt 0)

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A surface examination is probably all he got.

It's hard to imagine that Google would endorse a site that is using dubious tactics like this. Surely they would have a good look at it before commenting.

If what he is doing is acceptable then I wouldn't mind a piece of the action. How would we find out?

kaz

9:07 pm on Jan 16, 2008 (gmt 0)

10+ Year Member



It does not break the TOS. It is acceptable to google.

Greed? lol - since when is there an issue with making money here.

iwannano1

9:08 pm on Jan 16, 2008 (gmt 0)

10+ Year Member



If what he is doing is acceptable then I wouldn't mind a piece of the action. How would we find out?

It may sound attractive but stay away from such a piece of action. Sooner or later someone (possibly copyright holder) will notify Google. BTW, I read it somewhere, Google reserver the right to recover money too. They have all your information including tax numbers.

BeeDeeDubbleU

9:47 pm on Jan 16, 2008 (gmt 0)

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I don't mean using other people's content. I mean getting away with encouraging people to click ads like he seems to be.

kaz

10:07 pm on Jan 16, 2008 (gmt 0)

10+ Year Member



I don't see the issue with 'encouraging people to click ads'. My opinion is google is pretty cut and dry on this - and encouraging people to purchase at amazon is ok. I wouldn't do it, but I don't think it is an issue.

The copyright is an issue against their policy -

Website publishers may not display Google ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our DMCA policy for more information.

lammert

10:36 pm on Jan 16, 2008 (gmt 0)

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We shouldn't bash this site, but learn from its shady tactics which are apperantly accepted by Google and apply them ourselves to our sites ;)

One interesting technique he uses in his source is an image map with overloading of links on the same area. He has several links on one of his image maps, all with the same x,y coordinates. A browser will certainly only pick one of them, so the user is always directed to the same page, but the bots are dumb enough to think that all those links are legitimate.

The author probably excpected a review of his site after the article in the WSJ because he has commented out the links to his national ZIP code spider food and webhosting links directories. It would have been better if he had commented them out server side, because with these HTML comments we can still see his daily tactics :)

It has been asked some posts before, but I also wonder what the SE ranks and AdSense earnings in about one month time will be.

janethuggard

3:03 am on Jan 17, 2008 (gmt 0)

10+ Year Member



Well, I believe half of what I hear, see or read, and in this case, I would be pretty much on target.

According to Quantcast, the free third party source I use for looking at the traffic of OTHER sites, his monthly page views are 765,710 (Nov 2007), which is ballpark half the amount the article quotes.

That puts an entirely new spin on the claims. If one claim is embellished, then maybe the other is as well. Although, it makes the income numbers seem easier to swallow. Doing the math, I can verify that I would be making that amount (gross) myself, with that level (765,710) of traffic.

I find when compared to statistics used by webmasters for their own sites, the Quantcast numbers are pretty accurate. I have checked dozens of sites on Quantcast in various nitches against webmasters' inhouse statistics and they match up pretty close.

janethuggard

3:06 am on Jan 17, 2008 (gmt 0)

10+ Year Member



I'm sorry my mistake, we were looking at uniques not page views. Uniques are only 255,491. There is a real stretch.

wyweb

3:16 am on Jan 17, 2008 (gmt 0)



FWIW.. Quantcast has my main site drawing slightly over 6,000 uniques monthly.

I do that in 2 days.

janethuggard

3:23 am on Jan 17, 2008 (gmt 0)

10+ Year Member



Just within my own network of 30 sites, the gap is very close plus or minus 1-3%. It is so close on my network, I have checked partner and client sites, where I have access to their stats, and they are very closely matched. This is why I mention it here to look at his traffic.

wyweb

3:27 am on Jan 17, 2008 (gmt 0)



With regard to Quantcast.. I suspect it's sort of like Alexa. The more traffic you get, the more accurate the estimate becomes. 2 years ago I had a ranking of around 30,000 with Alexa. Their estimates of my traffic for that site were almost dead on.

wyweb

3:30 am on Jan 17, 2008 (gmt 0)



Interestingly enough, Ranking dot com has always attributed me with about twice the traffic that I actually receive. Go figure.

I'll try to get a little further off topic in my next post....

stuartmcdonald

3:42 am on Jan 17, 2008 (gmt 0)

10+ Year Member



as per wyweb, Quantcast Woefully off the mark in my case -- can't see it as a useful tool for debunking the site's claims at all.

The claims that the site made regarding their income didn't strike me as particularly unrealistic given the stated traffic. Though, given some of the posts above, it would be great to see the stats broken out between the "original" content that he has written, Vs that which has been "gathered", and the respective earnings of each section... dream on.

My guess would be that the site started off legit, then once monetising it with Adsense began, the owner thought, "wow I could make a lot more with this" and so comes the zip code pages and pilfered content. It's probably not an uncommon slippery slope that some sites find themselves on....

... or maybe he just made it all up!

janethuggard

4:03 am on Jan 17, 2008 (gmt 0)

10+ Year Member



The stats they give are more indepth than Alexa suggesting that they rely on polled data for some stats, such as race and age.

It seems to me the focus is American websites targeting American visitors. The company we are looking at is also American, as are all mine and those I watch.

It is also pretty much accepted, as stated above, that sites with heavier traffic are more accurate in these third party traffic evaluators.

It was just a thought.

simey

4:13 am on Jan 17, 2008 (gmt 0)

10+ Year Member



Re: Quantcast,
to become 'quantified' ...like the site in question, they have you put a few lines of pixel tracking code on your site. (like many other stats programs) So I would expect those sites to give fairly accurate numbers.

(of course there's a lot of ways to manipulate actual traffic tho)

farmboy

4:49 am on Jan 17, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Plus, if (again per the WSJ) "The vast majority of publishers make less than $10 or $20 a month " then think of all the accounts that Google gets to sit on because they haven't reached their $100 target.

From the article:

Blog publishers could certainly use the help in making money. The vast majority of publishers make less than $10 or $20 a month through advertising, according to Internet-advertising experts.

It's difficult to tell whether the article means publishers in general or blogger publishers are earning the $10 or $20 a month.

Or for that matter, whether the "Internet-advertising experts" know what they are talking about.

Or whether the "Internet-advertising experts" do know what they are talking about but the author confused the issue.

FarmBoy

jomaxx

5:20 am on Jan 17, 2008 (gmt 0)

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It's probably true that most websites do earn small potatoes. But so what? It's impossible for me to imagine that a $200 billion dollar company cares one way or the other about some mickey mouse website's $20 balance. These accounts no doubt cost more in administrative overhead than they ever earn for Google.

Jane_Doe

5:35 am on Jan 17, 2008 (gmt 0)

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I always find it odd that the WSJ and other major publications often seem to accept at face value whatever income people tell them they make from Adsense or other businesses, frequently without noting that the reporters actually took the time to verify the income. A recent study highlighted in the book Freakonomics found that in online dating many people quite readily lie about their looks and income, so it would seem likely that people interviewed for magazine articles may well do the same.

[edited by: Jane_Doe at 5:37 am (utc) on Jan. 17, 2008]

farmboy

7:59 pm on Jan 17, 2008 (gmt 0)

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I always find it odd that the WSJ and other major publications often seem to accept at face value whatever income people tell them they make from Adsense or other businesses, frequently without noting that the reporters actually took the time to verify the income.

Yep. And then others quote the figure as the gospel truth. "I read it in an article, it must be true"

FarmBoy

Jane_Doe

9:11 pm on Jan 17, 2008 (gmt 0)

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In the online dating study discussed in Freakonomics, more than 4% of the daters claimed to makeover $200,000 annually, when only 1% of the typical Internet really earn that much. That means 75% of the online daters were probably not being truthful in regards to their earnings.

jomaxx

9:23 pm on Jan 17, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So what? We're talking about one individual here. Are you calling him 75% of a liar? We don't know what his earnings are, nor what specifically he told the reporter.
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