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Google Discontinues IncrediMail AdSense Serving

     
1:56 pm on Jan 11, 2008 (gmt 0)

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Getting banned from AdSense is never fun. Imagine being a publicly-traded company -- with 10 million active users -- relying on AdSense for a good chunk of your revenue. . .

[biz.yahoo.com...]

2:39 pm on Jan 11, 2008 (gmt 0)

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Hmm no stated reason why, I have known incredimail for years now. Great little company with a very good product.
3:14 pm on Jan 11, 2008 (gmt 0)

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IncrediMail Ltd., an Internet content and media company, today announced that on January 9th, 2008 it received a notification from Google, stating that Google decided to stop the AdSense partnership with the Company and therefore it is disabling ads to search result pages displayed through the Company's account, and in addition that the Company's AdSense account has been disabled. In 2006 and 2007, search revenues powered by Google's AdSense program made a significant contribution to the Company's results.

[biz.yahoo.com...]

3:19 pm on Jan 11, 2008 (gmt 0)

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I am guessing that they must have abused their account, though, I wonder why would a company do that -- it is also clear from the forums that premium publishers often receive warning before they are thrown out. I have also seen that while it takes time if you report a website for violating policies, G does punish them. Glad to know that the integrity of AdSense is being maintained.
3:28 pm on Jan 11, 2008 (gmt 0)

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I would like to see the extent of the partnership agreement between IncrediMail has with Google. It sounds like it was a more extenisve agreement than the normal AdSense tos. This could be a one off, or Google just nuking a nonproducing partner.
3:28 pm on Jan 11, 2008 (gmt 0)

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Might have just been particularly poor quality traffic.
3:31 pm on Jan 11, 2008 (gmt 0)

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Well, if Google has said they were going after "search result" style pages in the organice serps. Seems logical they would go after them on the web as well.
3:39 pm on Jan 11, 2008 (gmt 0)

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Hm, I hope Incredimail stays afloat as I have bought one of their programs for home and one for work and I've used them for years and they are GREAT. I wonder if Google tried getting Incredimail to show ads in it's program when a user pop3's a gmail account? Hmmm.
3:45 pm on Jan 11, 2008 (gmt 0)

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integrity of AdSense is being maintained

One high profile case hardly makes that a correct statement IMO.

I know loads of shady online sites in the Adsense programme - have reported them loads, all do blackhat, scraping la la la...

Sorry - i guess of the 10 million users a few too many tripped them up that's all.

[edited by: TinkyWinky at 3:46 pm (utc) on Jan. 11, 2008]

4:01 pm on Jan 11, 2008 (gmt 0)

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This is known as the Google Monopoly, do what you want whenever you want.
4:10 pm on Jan 11, 2008 (gmt 0)

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What does "monopoly" have to do with it? Are you suggesting that smaller ad networks aren't able to terminate publishers or partners, and that large ad netwoks should be forced to put up with partners who don't meet their standards or deliver poor-quality traffic to their advertisers?
4:22 pm on Jan 11, 2008 (gmt 0)

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I am pretty sure you will see Yahoo or Microsoft has made a better deal to them.
4:31 pm on Jan 11, 2008 (gmt 0)

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What does "monopoly" have to do with it? Are you suggesting that smaller ad networks aren't able to terminate publishers or partners, and that large ad netwoks should be forced to put up with partners who don't meet their standards or deliver poor-quality traffic to their advertisers?

Well.. to me it would appear it probably conflicts with Gmail service and i agree with what others have stated - being a publicly traded company i find it hard to believe google would terminate there adsense account and yet leave sites that are much worse unscathed.

Sites like <snip>, pirating sites, scrapers, MFA networks that got around the initial MFA clearing and other garbage networks that make millions from google without providing any real service/value to MARKETING PARTNERS since you can't market to PEOPLE WHO STEAL :)

My guess though is Google got sick of being associated with incredimail's rather tacky advertsing/marketing gimmicks and just gave up trying to work with them.

On the flipside this could be a boon to Adcenter or YSM if they land a deal.. 10 million users is a large population to ignore.

[edited by: martinibuster at 5:29 pm (utc) on Jan. 11, 2008]
[edit reason] Removed Specifics.See TOS [webmasterworld.com] . [/edit]

4:54 pm on Jan 11, 2008 (gmt 0)

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My guess though is Google got sick of being associated with incredimail's rather tacky advertsing/marketing gimmicks and just gave up trying to work with them.

That's certainly possible. That, and huge amounts of low-quality traffic.

5:00 pm on Jan 11, 2008 (gmt 0)

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Great negotiating posture. Nuke one good company's revenue stream while leaving millions of MFA pages untouched. So if anyone thinks it's about "do no evil" or fairness, they now know Google will negotiate Microsoft-Style.

Any company who depends on Adsense for business and negotiating a deal w/ Google now has to worry that Google will pull the rug out from under them if they don't cave to Google's demands.

Machiavelli (who I love), would be proud.

5:18 pm on Jan 11, 2008 (gmt 0)

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Great negotiating posture. Nuke one good company's revenue stream while leaving millions of MFA pages untouched.

I don't know if IncrediMail is a "good company" or a "bad company," but being a "good company" doesn't entitle a business to a perpetual ad contract. As for "leaving millions of MFA pages untouched," we don't know how many MFA pages haven't been untouched, or how many will be whacked in the future.

This seems to be one of those situations where Google is damned if it does and damned if it doesn't. Obviously, Google knows more about the situation than we do, but I can say that, if I were an advertiser, clicks from IncrediMail (or Gmail, for that matter) probably wouldn't thrill me as much as clicks from pages aimed at targeted, motivated readers.

5:38 pm on Jan 11, 2008 (gmt 0)

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I've always associated IncrediMail with the ugliest and tackiest emails I ever received.

When your average joe gets to personalize the design of a web page or an email, you get headache inducing designs like MySpace.

Stick to plain text, please. ASCII art never gave me nausea.

5:42 pm on Jan 11, 2008 (gmt 0)

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What is it with people that wants to decide Google's business partners for them? How come they shouldn't be free to deal with businesses of their choice? How is that a predatory practice of a monopoly company? Sounds like just normal business to me. Associations come and go. If your business model is based on one single contract with another company, you're building an house of cards.
6:10 pm on Jan 11, 2008 (gmt 0)

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Can't say I feel much sympathy over incredimail's loss. Adsense can be replaced. The quality of traffic from incredimail is probably horrible. Maybe AOL should pick up Incredimail - they're both tacky enough to work well together.
6:12 pm on Jan 11, 2008 (gmt 0)

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What is it with people that wants to decide Google's business partners for them?

I think they are more concerned because they are webmasters.

"There but by the grace of God go I..."

If your business model is based on one single contract with another company, you're building an house of cards.

I agree it isn't prudent. But probably half the people on this board have that business model.

[edited by: tedster at 6:47 pm (utc) on Jan. 11, 2008]
[edit reason] fix formating [/edit]

6:20 pm on Jan 11, 2008 (gmt 0)

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Who's deciding their business partners for them? No one. As you say they are free to do business as they see fit, just as the public has the right to free speech including criticizing companies that say they do no evil to get your business and then do what the hell they want for money. Had they not said "Do no evil", they would not have opened the door for so much critique. But no one likes a hypocrite.
6:27 pm on Jan 11, 2008 (gmt 0)

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I am guessing that they must have abused their account, though, I wonder why would a company do that

Who says they abused their account? Perhaps IcrediMail was negotiating for a better payout and Google terminated the agreement pending final resolution.

6:29 pm on Jan 11, 2008 (gmt 0)

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yeah, i don't think we're deciding anything for google but interpreting this on how it could impact us.

Surely we're not all anywhere near the same line of business as this but if you build something - no matter ho gimmicky you may believe it is - it leaves a bitter taste in your mouth as to how it may impact you.

What makes traffic from say MySpace any better than Incredimail? Do you know how many 14 year old kids love incredimail because theyc an load up emails with emoticons and stuff? There is a market for everything and just because YOU don't like it doesn't mean its worthless.

I'm sure another company will step in and monetize it somehow but the question is how will google handle this so other publishers can learn from it NOT how we think we know better.

6:46 pm on Jan 11, 2008 (gmt 0)

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[google.com...]

yields many hits; apparently something is there so goog decided that it is not worth being associated with them. Money is great but if the brand suffers it will cost you more in the long term.

6:47 pm on Jan 11, 2008 (gmt 0)

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No idea about the quality of the traffic or if that was the reason or something else entirely but its another example of how ppc affiliation for publishers is maturing into an ugly beast that you can no longer depend on for long term revenue be it from YSM, Google or whoever.

Thinkabout it - The Tier 1 ppcs spend the last 6 years+ pushing out their feeds to all sorts of sites. They tell you that making sites or applications just for ads is great and sure enough new companies spring up that do just this, for years everyone is happy.

Now there are more publishers, greater advertiser scrutiny, ad serving sites and agencies are everywhere, free inventory is at a premium and the PPC's suddenly decide the models they have promoted for half a decade are showing their age; the market saturated with the various guises of mfa. Granted the ad networks make and change the rules but they must also take severe responsibility for the markets they help shape and grow such as arbitrage.

Whatever your view, a big weakness with Adsense and increasingly feeds from other providers are the threat that they can cut you off at short notice or smartprice your revenue to death. The lesson to learn is be vary careful who you sign with and on what terms, those who pay better, may in fact end up costing you money in the longer term.

Consider also that accounts are often terminated or traffic discounted based on their analysis of your traffic quality, set against metrics you cannot see or respond to. Set against conversion bars that you also cannot see or react to. Talk about a shot in the dark.

Depending how it pans out here and the actual circumstances the worrying thing is that this is a large publisher getting kicked, not some 2cent clicker!. Those of you out there with big sites and big ppc monthly cheques should read into that what you will.

7:02 pm on Jan 11, 2008 (gmt 0)

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Adsense is not reliable and neither is Google.

I'd rather make one stable dollar with a serious quality partner than two wobbly short term dollars that hurt my brand with someone who could care less about a long term relationship with me and who has great relationships with MFA spammers (recent "moves" notwithstanding). Shame on Google for not being choosy with their adsense partners in the first place. So it's hard to believe they did this incredimail move because of spam.

I'd rather all these companies remove adsense and YPN and the clones and give us back the internet we used to have.

THAT would be doing no evil.

[edited by: Clark at 7:05 pm (utc) on Jan. 11, 2008]

7:19 pm on Jan 11, 2008 (gmt 0)

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Do you know how many 14 year old kids love incredimail because theyc an load up emails with emoticons and stuff? There is a market for everything and just because YOU don't like it doesn't mean its worthless.

No, but IncrediMail may not be a good fit for AdSense, in terms of ROI for AdSense advertisers. We just don't know.

One big problem with keyword targeting is that it doesn't always direct ads to (and obtain clicks from) a suitable audience. If the demographics aren't right, the ROI won't be there--regardless of how accurate the keyword targeting may be. And if advertisers' budgets are being sucked up by huge numbers of clicks from a partner site with massive traffic but low conversions, it may make perfect sense for Google to think "This partner isn't a good fit for us" and terminate the relationship.

Again, we don't know why Google stopped serving ads to IncrediMail, so any guess is just that: a guess.

7:27 pm on Jan 11, 2008 (gmt 0)

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>> Do you know how many 14 year old kids love incredimail because theyc an load up emails with emoticons and stuff?

and is it worth for Verizon to get charged $30 for a cell phone ad a kid with no credit card clicks on by mistake? NOPE.

9:19 pm on Jan 11, 2008 (gmt 0)

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From the company's homepage...

  • Send beautiful email backgrounds
  • Add 1000's of fun emoticons to your emails
  • See exciting 3D effects in your emails
  • Add funny animations to your emails
  • Add cool sounds to your email messages
  • Yikes.

    9:29 pm on Jan 11, 2008 (gmt 0)

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    hahaha, finally...

    some (filthy rich) blackhats are still abusing google heavily with real evil software and they get banned in a 6 weeks cycle. they just do not care. There are a lot of hairstylists, freelancers and other people with credit cards who make deals for that easily:

    open an adwords account for 4,000$ cash upfront (hey, I give you 4k from something that is not illegal, just morally challenged), give me your credit card and your name and I turn $40k in.

    Hairstudio Meyer & Smith now promoting IncradoMail...

    ... 6 weeks later ...

    Cloths Import Ozülgimikou promoting IncredaMail...

    ... 6 weeks later ...

    I think it is time to wake up now! Spyware, Adware and other crap is as strong as ever in Gag-Words!

    P!

    This 86 message thread spans 3 pages: 86