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AdSense & AdWords on same site

Is this okay?

3:08 pm on Jan 9, 2008 (gmt 0)

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Can a site with AdSense on it use AdWords to try to grow business or will Google not like this?

I have a site that after 1 year was not making it. Before canceling the site, I added AdSense to it and it is making as much money (6 month history) as some of my other sites make. I want the site to grow to its potential and now with the AdSense revenue, I can afford to advertise using that income.

But before doing so, I want to make sure mixing AdSense and AdWords on the same site is not a problem. Note: I could have the landing page for AdWords not contain any AdSense but it would be only 1 click away from pages with AdSense.

Would this cause a problem or not?

3:27 pm on Jan 9, 2008 (gmt 0)

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WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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The AS blog published a good case study of using AdWords in a non-arbitrage manner to strategically grow certain areas, kick-starting a new site, etc.

I use it to dominate my competition when ranking #2 or #3, as well drive visitors to specific growth areas of one of my sites. Not for arbitrage, but for strategic growth and link building.


2:09 am on Jan 10, 2008 (gmt 0)

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That article read like a commercial for an Google infomercial. I'd much rather read about your own case study re:"...I use it to dominate my competition..."
8:34 am on Jan 11, 2008 (gmt 0)

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Commom practice among PPC search engines, once you stop your ad campaign you may be deleted from regular searches in order to force you back into paying. This has happend to me with several search engines including yes google, "the non evil search engine"
4:52 pm on Jan 11, 2008 (gmt 0)

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WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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In one campaign, we found several min. bids for landing pages with AdSense were over $1. We took off AdSense, started a new campaign, and found the min. bids much more reasonable.

This was despite the fact that the pages had much more than just AdSense on them. In fact, most pages had only 1 skyscraper ad in 3-4 screens of content.