The mysterious $8 click

[apauto]

I just received one click that paid a little over $8.

I couldn't believe it. Anyone else receive a click that paid so much?

[ken_b]

If you mean you got that click today, what program are you running that would tell you that?

[apauto]

I was just looking at the google adsense reports.

[ken_b]

Current (same day) AdSense stats won't give you accurate data because they don't update all the data (clicks, earnings, ecpm, etc) at the same time.

The only way to know for sure based on AdSense stats is to look at them the next day (maybe the day after that). Even then, unless the channel only got 1 click, you'd never know for sure what any given click earned.

An average is about as good as AdSense stats can get.

[apauto]

Ah gotcha...

Makes sense... thanks!

[YesMom]

I got a $15 click once a few years ago and never figured it out. :-)

It was the only click in the channel that day and it stayed in the stats. The 2nd largest I've ever noticed was about $4.

It will remain a mystery!

YM

[leadegroot]

These large clicks occasionally appear (ok, I've never seen an $8 click!) . I just high five my partner and move on :)

I have assumed it is a 'penalised' adwords advertiser who either didn't know better, or chose to run the ad anyway :)
You know - you hear adwords advertisers complaining 'the amount for my ad increased to $10 - whats this quality score thing?' One of those guys.

[potentialgeek]

Noobs enter the market all the time making mistakes.

"Decimal point in the wrong place. Dang!"

p/g

[banditman]

Saw 2 clicks for $15 each one day last year-then nothing-highest ever seen.

[pacman2]

it's nothing that rare, i had few $12 clicks. there are actually even higher ones which appear from time to time on extremely profitable and targeted niche - usually dui attorneys, cancer diseases, insurance and similar topics.

[MikeNoLastName]

My guess is as someone said, a nooby put in an extremely high max bid, or a typo and it got accepted. I had one case which I even narrowed it down to the precise ad, and indeed it was what I would classify as an imcompetent nooby. They were the only new advertisers of only a few in a small niche that normally only had a few .10 clicks a day. They were coming across at $10/click and I'd get exactly 10 a day across the two channels they were on (until their daily budget ran out I assume). It was nice while it lasted (about 1 week).

[JoeS]

I once received a click for over $30 a couple of years ago.

[SEOPTI]

Mi highest was $55.

[menial]

My theory is that the high clicks come from those users who:

a) are logged into their Gmail account,
b) have some of the targeted words in their email messages/email history.

That may suggest such users are more likely to convert than random users so they are worth much more to the advertisers.

[alephh]

Most likely it's just some advertizer making a mistake.

But could also be a seasonal peak in some sector. For example during the do-your-taxes-period price of a click can rise from $0.05 to $50.0 (because it's very likely that user clicking the ad during that period will make a deal that makes a lot of money in the long term for the advertizer).

_

[janethuggard]

I had a day with four $20 clicks. A few days later, my Adsense earnings were exactly $80 off normal. I logged in and saw my earnings plunge overnight, and about freaked.

The next day the earnings were back up to normal. Then, I remembered the four $20 clicks days before. It all made sense.

I had mentioned that fact here one time long ago, and the consensus was Google did not give the money back to the publisher because they made a mistake in bidding.

They may however give it back if a competitor clicked the ads. I just find it so unlikely that a competitor has the time to find a publisher site to click competitor ads. How many sites would you have to surf to find small publishers with your competitor's ads on them?

I know it was problem within search results on Google's own site, but I don't see it going beyond that. This incident was back a couple years ago, as I recall, before advertisers could target specific publisher's sites.

It seemed more likely to me, that I just gave my legitimate traffic to the guy who whined about a mistake he made, and lost my commission.

[Tourz]

ya, it's the result of a decimal trap G's got going. Had my content ads set at $20 for a few days once, instead of $.20 -- that sure pissed me off.