Anyone get best results with default color scheme (blue, black, green)

A closer look at Adsense color combinations to get higher revenue

[potentialgeek]

Who came up with the odd default color scheme for search engines like Google, Yahoo, and AOL; namely, bright blue links, black text, and green URL?

Was this scheme introduced over ten years ago on a whim, and everybody stuck with it--just because--or was it introduced after a major study by leading experts?

The blue and black is okay, but the green doesn't look good. While the big engines use the same colors--they appear to be virtually identical-- Altavista's green is actually a slightly more blue-green.

Does anyone know if Google ever did any research into colors, like Amazon? If you are not familiar with the Amazon study, they did perhaps one of the biggest internet color studies for links and determined a darker blue, instead of the ubiquitous bright blue, gets the best results on their site.

How much money is Google losing from its use of an unappealing color scheme for search results and adsense ads and, as a result, all the Adsense publishers who copy it, just so it will look like Google search results, or because they never thought of an alternative?

Another color besides black for the text snippets in search results is difficult to recommend, but the blue could be changed and the green replaced.

I have never found the default Google color scheme to get the best Adsense results. Have you?

Has anyone tried subtle or modest changes, e.g., the Amazon blue, from the default bright blue, and found significant increases in their bottom line?

How many different color schemes do you test before quitting/settling on one?

Can Adsense color schemes be more significant for certain demographics, e.g., women? (No offence to men, but in my experience, women's sensitivity to color is often at least 100 times great than men's.)

What do Larry and Sergey know about color?

p/g

[berto]

I would be astonished if the all-knowing Google left money on the table by not having studied this issue thoroughly and by not using the study-determined optimal color scheme.

That said, it does not imply that Google's (and others') color schemes are equally valid for our sites. Aside from obvious differences in overall site colors, our smaller site demographics are probably quite different from Google's, which encompasses everybody, everywhere.

In my experience, for what (little) it's worth, I find the Google scheme to be near optimal, deviating from Google's only by reducing the brightness of the title blue link and using URL link colors other than the standard green.