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New 250 x 300 ad format?

2 x 2 instead of 1 x 4

     
12:33 am on Dec 15, 2007 (gmt 0)

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Just noticed a new ad format in our 250 x 300 ad unit. They're arranged like the first set below rather than the older second style.

[1] [2]
[3] [4]

1-----
2-----
3-----
4-----

12:51 am on Dec 15, 2007 (gmt 0)

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Some kind of a test layout maybe?
5:55 am on Dec 15, 2007 (gmt 0)

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I just saw it on a 336x280.
4:34 pm on Dec 15, 2007 (gmt 0)

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I also saw it on one of the 336 ads. I wonder if this new format will be an improvement over the old one as far as CTR?
11:52 am on Dec 18, 2007 (gmt 0)

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mee too on 336
3:47 pm on Dec 18, 2007 (gmt 0)

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I just saw it on a 336x280.

Ditto.

Probably experimentation by the Googleplex. Seeing what will work better. Or just randomness thrown in to try to shake up the "ad blindness" routine.