Forum Moderators: martinibuster
I have two sites showing ads. Google Adsense stats reports like 900-1,000 PAGE impressions PER DAY while Webalizer and Awstats on my server reports 2,500+ PAGE impressions PER DAY. I have 3 ad blocks on each page.
I'm having like 20 clics while I used to have 100 clicks per day. My earnings are down to the 30% of what it used to be. Still, no downtime or connection failures found at my server but Google webmaster tools reports crawling errors (network unreachable).
1. Any advise on site monitoring?
2. Do the page impressions should be NEAR the ad impressions having one ad per page?
3. Any of you having this problem?
4. Perhaps the google bot is not reaching my site while visitors do?
5. Perhaps for some reason Google is not showing ads on some pages (I check and there they are!)
I moved one site to another server to see what happens, I'm still waiting for the DNS to refresh. Any advice or comment is welcome. Thanks!
* fictional but representative numbers of the mistmatch.
So, same amount of visitors with less clicks is easy to understand, but with way less impressions?
[edited by: martinibuster at 5:36 am (utc) on Dec. 12, 2007]
[edit reason] See TOS [/edit]
I'm experiencing the same reduction of clicks and impressions since Dec 11. I'm not sure what really is happening just speculations.
I'll add a me too to that. Traffic is at an all-time high, analyzing logs show this is real traffic, so unless everyone decided to install an ad-blocker or disable JavaScript, something has been amiss this entire month and a good portion of last month. EPC is about 30% higher than the average its been on the past couple years. Total daily earnings are 1/3 of what they normally are with the amount of traffic and at least 50% lower than average.
My impressions and clicks have never been this low since starting the program in July of 2003. I have never blended the ads and they remain in the positions they have been in for years.
Not sure what Google is doing, but I can see their geo-targeting of AdSense being a detriment. When I see ads geo-targeted they are often not as "content" targeted. This could keep people from clicking, but wouldn't affect impressions. Not sure what the answer is....
December is generally not a good month for AdSense, contrary to what you might expect.
December is generally not a good month for AdSense, contrary to what you might expect.
Hitwise, the traffic-monitoring service, publishes category reports that can be illuminating. For my sector, travel, the "weekly market share of [total Web] visits" over the past year has ranged from less than 1.6% in December to 2.2% in July. In other words, traffic starts sliding in the fall and is down more than 27% in the pre-Christmas season. Given those numbers, it would be surprising if AdSense revenues for the sector didn't drop, too.
