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Wibiki.com is blocking ads!

Ads blocked

     
5:38 pm on Dec 4, 2007 (gmt 0)

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I happened upon Wibiki.com after seeing the site in a Google Adsense text ad.

Believe it or not Wibiki.com puts a program that blocks ads from Google Adsense.

I this going to be a permanent thing?

Will is hurt us who have Google ads on our sites?

I loaded it on my computer and sure enough it works.

It's also blocking Valueweb ads on my sites!

Crap!

What are we to do?

RickHisself

5:44 pm on Dec 4, 2007 (gmt 0)

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I don't get it, what is this site you mention doing?
5:53 pm on Dec 4, 2007 (gmt 0)

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I don't think the blocking of ads is a big deal. It is part of a trend. We've got Adblock Plus on Firefox, and apparently some of the security suites (Norton?) block ads by default. So, we've already been facing this "threat" for quite a while.

I didn't go to the site, but I did Google it and found their press release (hopefully this link is allowed):

[biz.yahoo.com...]

I found this paragraph interesting:

"We have discovered new space for users to work with on the Internet. We look forward to working with the advertising community to help reduce "adblindness" which hampers the value proposition for today's online advertisers. At Wibiki, we believe in a simple motto ... the users rule," stated Shant Hovnanian of Wibiki.

So, it looks to me like they are trying to steal ad space from publishers and use it for their own benefit (apparently serving their own ads disguised as widgets).

Am I reading that right? If so, that's just wrong and I can't see publishers or ad networks standing still and allowing that to happen.

6:37 pm on Dec 4, 2007 (gmt 0)

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Okay, so I'm a publisher who doesn't want to stand around and let this happen. Where's the IP range to block?
9:03 pm on Dec 4, 2007 (gmt 0)

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Ad blockers have been around since sometime around Netscape 2.0. None of the spambots on any of my sites look at AdSense either. I still seem to be making money. Google's decisions affect my income far more than any ad blocking software ever could.
9:25 pm on Dec 4, 2007 (gmt 0)

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I took a look at their website, and yes, they basically take advertising and put their own ad space into those ad blocks. So if you use the system it will automatically place friend's posts, photos, etc...in website's advertising spaces. Kind of odd; never heard of anything like this.
9:40 pm on Dec 4, 2007 (gmt 0)

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So, it looks to me like they are trying to steal ad space from publishers and use it for their own benefit (apparently serving their own ads disguised as widgets).

Am I reading that right? If so, that's just wrong and I can't see publishers or ad networks standing still and allowing that to happen.

Actually I see it the same way that you do, but right now the ad networks do seem to be standing still and allowing it to happen.

By taking over ad space, Wibiki and the others are basically pirates who are stealing revenue. It's kind of a gray area to block ads and replace them with nothing. But to replace the ad space with their own content is blatant theft.

Some might argue that the content isn't actual advertising material. But the content itself adds to Wibiki's value as a company. I for one would love to have my content inserted into millions of web pages, even if my content doesn't contain ads, because it would increase my position on the internet.

9:44 pm on Dec 4, 2007 (gmt 0)

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Agreed; this website does seem to be in the "gray" area, and to me it looks like theft of website space.
2:39 am on Dec 5, 2007 (gmt 0)

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In technical terms, they offer to replace the user's ISP's DNS servers with their own, and they resolve (hijack) DNS requests for the domains of major advertising services (eg. googlesyndication.com) and serve their own content. So this is not an adblocking program in the traditional sense, which runs in the user's browser and modifies the content locally.

How to get around it? I'm not sure if it's possible. The technique resembles that of DNS poisoning, at least in terms of its effects.

3:20 am on Dec 5, 2007 (gmt 0)

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I guess Google should provide the ability to pool ads via server side stuff or XML file or something like that. I don't think so it will affect much in long run.
5:24 am on Dec 5, 2007 (gmt 0)

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In technical terms, they offer to replace the user's ISP's DNS servers with their own

So is it possible to bock users from these DNS servers? If a company like Google did that, that would cripple their service big time. Or if enough webmasters did it, it would be the death of a thousand cuts.

3:21 pm on Dec 5, 2007 (gmt 0)

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ISPs are doing the same thing.

Ad networks are going to have to adapt or die. I think once it becomes serious enough they will let more publishers serve ads from their own servers.

5:56 pm on Dec 5, 2007 (gmt 0)

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> So is it possible to block users from these DNS servers?

No.

> Ad networks are going to have to adapt or die.

Yes.

 

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