Forum Moderators: martinibuster
I wonder why didnt they maked the description txt clickable also ...
All those acts from google have affected many webmasters ,
IS this a temporally crisis or a new era of a catastrophic google adsense .
Regards
Two of my sites are news aggregations, the listings consist of components very similar to adsense ads: 1) A headline link 2) descriptive text and 3) a [more...] link. I've wondered in the past, should I make the descriptive text clickable, and I've personally opted for no, because I think that doing so would subvert the internet convention of "something that's underlined means its clickable".
Now that Google is trying to make the clicking area of their ads less confusing, I think it's only logical for them to support the "underline means link" convention. I personally vote no, text area in ads should not be clickable.
I saw an exemple from a premium publisher , and it was good .
Making the description clickable makes clicking more convenient but raises the number of accidental clicks. I'd rather be more conservative with the clickable area even if it lowers the CTR because that also raises the conversion rate and ultimately raises the amount that advertisers will bid for the click and raises the integrity of the entire program. IMHO
p/g
and Im surprised to see some still with the Old clickable area still running ...
2) Clickable area change is be the only recent change by Google that I think is good.
Even if you lose a couple of clicks because of this change, you have to remember that advertizers are happy with higher quality of clicks, and are more likely to pay more per click, and/or advertize more.
So it may even out for you in short term. And in long term this will make adsense/adwords a better place.
calman, Big publishers still have text click able area which I find to be very unjust, why a click from a big publisher be any different from mines. Googles is being unfair.
Google probably feels confident that big publishers like THE NEW YORK TIMES won't disguise ads as navigation bars and place three AdSense ad units (with no accompanying content) above the fold.
Google probably feels confident that big publishers like THE NEW YORK TIMES won't disguise ads as navigation bars and place three AdSense ad units (with no accompanying content) above the fold.
Assuming that's accurate, it means Google was having a problem on sites it identified as non-"big publishers" and implemented a blanket rule for all the "non big" publishers, instead of dealing individually with the sites creating the problem.
I doubt it's that easy to contrast the saints vs. the sinners.
FarmBoy
Assuming that's accurate, it means Google was having a problem on sites it identified as non-"big publishers" and implemented a blanket rule for all the "non big" publishers, instead of dealing individually with the sites creating the problem.
Sure. That doesn't mean it wasn't a good solution, though. In fact, it was a very good solution (and one that's likely to raise the comfort level of advertisers).
For all we know, Google may apply the same rule to premium publishers over time. The change probably can't be made overnight for such publishers because of the way ad code is implemented on some premium publishers' sites.
and Im surprised to see some still with the Old clickable area still running
I still sometimes see ads like this on my sites as well (and I'm no premium publisher).
sometime we lose the click of some impatients users
But as a publisher, I agree that the larger click area was nice. It doesn't take long for someone to realize they accidently clicked on an ad and not do it again - only a small percent of newbie users really do that I think.
