November 2007 eCPM changes part 2

comment on recent CPM drop

[frakilk]

---

System: The following 30 messages were cut out of thread at: http://www.webmasterworld.com/google_adsense/3489141.htm [webmasterworld.com] by engine - 12:12 pm on Nov. 16, 2007 (utc 0)

---

After seeing roughly a third cut from both my account and now my brother's account and imagining how many others it has happened to also it is going to be very interesting to observe Google's 4th quarter earnings. Hmmm I predict a large increase somehow.

[europeforvisitors]

I also see a slow downtrend of EPC since last christmas. Of course, I'd rather think this is due to an economical factor rather that my sites suck ;)

This morning, a newspaper story said that U.S. retail sales for the Christmas season are expected to be at their lowest in five years.

[greatstart]

My eCPM has been running just as poorly as in October. What's worse is the holidays have also dropped the overall traffic.

[noahukr]

still there nothing oficial about whats happening? its a new google law or just a glitch?

[security56]

It most likely a new smart price being implemented, because right now it just make no sense, how everything drops so dramatically overnight, or over a month what ever :) I still have hope for next month maybe things will change. But for now ctr down dramatically on some channels in the same site while other channels show pre-glitch numbers, and ecpm is just too disgusting to even mention.

[netchicken1]

OK maybe we have hope for December being better however after that comes probably the worst drought of the year, Jan and feb...

[HuskyPup]

OK maybe we have hope for December being better however after that comes probably the worst drought of the year, Jan and feb...

I certainly hope not since from the end of the first week of January until end June are usually my best months of the year:-)

[europeforvisitors]

from the end of the first week of January until end June are usually my best months of the year:-)

Same here, except that my big jump in traffic and revenue usually starts on January 1. That's a big football day in the U.S. (lots of important bowl games), so I figure that all the travelers who happen to hate football are using the Web to escape the family TV. :-)

[Scurramunga]

t most likely a new smart price being implemented, because right now it just make no sense, how everything drops so dramatically overnight,

Funny you should mention this.

About this time last year it seemed that my earnings dropped to a lower plateau. This became evident as I observed a lower earnings ceiling throught 2007 until October - November 2007, when the bottom seems to have dropped further again. Looks like 2008 earnings will be worst than 2007.

Strange thing is that my traffic has doubled since 2006 and it's all high quality on target organic traffic.

[europeforvisitors]

Strange thing is that my traffic has doubled since 2006 and it's all high quality on target organic traffic.

Sounds like a good example of the law of supply and demand: You're generating more potential click inventory than Google is able or willing to fill. (That's only an hypothesis, but it isn't unreasonable: To paraphrase a question that a member of this forum once asked, how many of the publishers here haven't increased their pages and pageviews in the last year?)

[noahukr]

google yahoosisation!

[Scurramunga]

EFV:

Sounds like a good example of the law of supply and demand: You're generating more potential click inventory than Google is able or willing to fill. ...how many of the publishers here haven't increased their pages and pageviews in the last year?

EFV,
My increase in traffic may have been two fold but my the increase of new pages on my site has been relatively minimal. Add to that the fact that none of the new pages on my site carry Adsense ads.