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CNN: "AdSense creator leaves Google"

     

zett

9:10 pm on Nov 15, 2007 (gmt 0)

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[techland.blogs.fortune.cnn.com...]

Gokul Rajaram, a high-ranking Google product manager who helped launch one of the search giant’s most profitable ventures has left to start his own company.

[...]

Whatever venture he pursues, he has the blessings of top Google (GOOG) brass Eric Schmidt and Sergey Brin. Product management vice president Susan Wojcicki honored him with a large plaque signed by a few hundred Googlers at his farewell party at the Googleplex in Mountain View, Calif., two weeks ago.

RonS

9:57 pm on Nov 15, 2007 (gmt 0)

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Whatever he does, have him call me and I'll sign up.

zjacob

10:24 pm on Nov 15, 2007 (gmt 0)



There's plenty of great stuff in that article:

“Google had already understood how to match keywords with URLs, so the next step was building a matching algorithm and create an advertising system around it. Sergey had a mandate to launch it in June 2003. So we had less than six months.”

and

“When we started AdSense, it was just me and four engineers,” Rajaram says. “The night before we launched, Sergey spent five hours with me testing the system and pointing out bugs.”

Given that information (four engineers & one product manager & six months), HOW is it possible that Microsoft, Yahoo! and others (yes that means you Ask.com) find it so hard to launch a copycat system to Adsense?

cmendla

10:58 pm on Nov 15, 2007 (gmt 0)

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I didn't read the article but I would think a lot would depend on what kind of non compete he signed with google...

cg

koan

11:26 pm on Nov 15, 2007 (gmt 0)

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Given that information (four engineers & one product manager & six months), HOW is it possible that Microsoft, Yahoo! and others (yes that means you Ask.com) find it so hard to launch a copycat system to Adsense?

I think part of Google's advantage is they are using their search algorithm to detect a page's topic, which we all know is years ahead of competition.

SEOPTI

1:26 am on Nov 16, 2007 (gmt 0)

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Gokul Rajaram, where is he from, I guess Kasachstan?

indias next no1

2:10 am on Nov 16, 2007 (gmt 0)

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SEOPTI : Gokul Rajaram is from India, and especially the name suggests that he is from Tamilnadu, a state in Southern India.

ann

2:34 am on Nov 16, 2007 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Leaving on the heels of a massive screwup like we just had does not bode well for Google, especially if he gets into competition with them.

Ann

Scurramunga

2:46 am on Nov 16, 2007 (gmt 0)

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he know Google's weaknesses and how hungry many publishers are.

walkman

2:55 am on Nov 16, 2007 (gmt 0)



God bless him and his $50+ million (more?). I would expect a LOT of googlers now leaving to start their companies. it's impossible for Google to put all those ideas online so eventually they will leave.

indias next no1

3:08 am on Nov 16, 2007 (gmt 0)

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if there is a competition between 2 biggies like google and yahoo it would be very tough fight, but if it's between 1 big and several small ones like ( Ex. Googlers ) i think google will win all the time, i think google following the second idea. ;-)

Scurramunga

3:12 am on Nov 16, 2007 (gmt 0)

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He could find some big backers behind him. After all isn't that how the Google founders started off?

potentialgeek

3:16 pm on Nov 16, 2007 (gmt 0)

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In the third quarter, Google generated $1.45 billion from AdSense, a third of its revenue.

Google doesn't seem to put a lot into the part of its business that generates 1/3 of its income.

We see a small staff, few improvements, little support, long glitches.

Strange way to run a business... no wonder people are leaving.

But if its stock is still over $700, what do they care?

p/g

RonS

4:08 pm on Nov 16, 2007 (gmt 0)

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GOOGLE (NasdaqGS:GOOG)
12 Month High: 747.24
Last Trade: 618.52

Down 17.23% from 12 month high
12 month high was reached on November 7th, just 9 days ago.

[edited by: RonS at 4:11 pm (utc) on Nov. 16, 2007]

OnlyToday

4:11 pm on Nov 16, 2007 (gmt 0)

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The stock was over 700 for nine days and has been sub-700 for the last eight days, but more to the point, if earnings are great it's not broken, don't fix it.

Rajaram joins a number of top Googlers who have departed recently...

That implies much is changing since Google's hire-rate has been huge. Since Rajaram was given a farewell party his "entrepreneurial venture" will not be directly competitive, it will be interesting to see how he monetizes it.

zett

4:15 pm on Nov 16, 2007 (gmt 0)

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that generates 1/3 of its income

Revenue, Watson, revenue. Of that, about 3/4 is being paid off to publishers, aka "traffic aquisition cost". In other words: Adsense contributes just 8% to 10% to the overall profit. THAT's why Adsense sees so little attention lately. 90% of the profit comes from Google-only property (mostly search).

Down 17.23% from 12 month high

POP goes the bubble...

ann

4:49 pm on Nov 16, 2007 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member



The going away party was probably just a snow job so other employees and the public doesn't get wind of what could have been the real reason.

It sounds like something else if he is joining other, prior, Googlers...or even striking out on his own. With his background he can possibly get all the backing he can handle.

Ann

europeforvisitors

4:57 pm on Nov 16, 2007 (gmt 0)



The going away party was probably just a snow job so other employees and the public doesn't get wind of what could have been the real reason.

What mysterious "real reason"? The guy has 50 million bucks, his own ideas, and investors who want to bankroll him. What's not to like about that?

OnlyToday

5:31 pm on Nov 16, 2007 (gmt 0)

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What mysterious "real reason"?

We don't know what we don't know, which is always true. It's nice to take things at face value but naive not to speculate about some possible "other reasons." I think the farewell party can be taken as some degree of mutual cordiality.

I have no doubt he can fund his projects out of pocket or with eager VC's, what I am curious about is how he will monetize the ongoing operations and profitability, advertising maybe?

walkman

5:55 pm on Nov 16, 2007 (gmt 0)



main reason: Google is NOT "his" company, it's Larry's and Sergeys. Smart and ambitious guys want to make their own mark.

farmboy

6:31 pm on Nov 16, 2007 (gmt 0)

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...what I am curious about is how he will monetize the ongoing operations and profitability, advertising maybe?

Maybe his personal portfolio of parked pages with AdSense ads has grown to the point he no longer wants the hassle of getting up and going to work every morning? :)

FarmBo

OnlyToday

6:38 pm on Nov 16, 2007 (gmt 0)

5+ Year Member



Maybe his personal portfolio of parked pages with AdSense ads has grown to the point he no longer wants the hassle of getting up and going to work every morning? :)

The first sentence of the CNN article states that he "has left to start his own company." That doesn't sound like retirement.

I tend to agree with walkman, he wants the freedom to create.

[edited by: OnlyToday at 6:39 pm (utc) on Nov. 16, 2007]

ann

7:11 pm on Nov 16, 2007 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member



The snowjob would have been on Googles side, maybe, if there is trouble in paradise no need in letting the world know.

If you read my last post again you will see all the maybes and possibilities thrown in there...its called speculation.

Ann

MattCutts

3:48 am on Nov 17, 2007 (gmt 0)



Gokul's a great guy and I wish him well. For anyone that went to PubCon several years ago when AdSense was quite new (it might have been PubCon in Orlando), Gokul showed up to be on a panel about AdSense, and stayed afterwards answering questions until no one had any more questions to ask.

You can see people quoted his advice from PubCon even back in 2004, e.g.
[webmasterworld.com...]

jtara

7:01 pm on Nov 17, 2007 (gmt 0)

WebmasterWorld Senior Member jtara is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Given that information (four engineers & one product manager & six months), HOW is it possible that Microsoft, Yahoo! and others (yes that means you Ask.com) find it so hard to launch a copycat system to Adsense?

Because they've probably allocated 100 engineers and a product-managing committee.

You get above a certain staffing size, and productivity DROPS. For most software projects, that number is a small handful.

The classic "Mythical Man Month" still applies. If you haven't read it, do.

zafile

8:12 pm on Nov 17, 2007 (gmt 0)



I must express my respect to the group that conceived AdSense. What a fabulous idea!

What a way to earn the hearts and minds of Web site owners!

This was an absolutely strategic product that has helped Google keep its market search.

Congratulations!

davewray

3:42 pm on Nov 19, 2007 (gmt 0)

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Good luck to Gokul. If Google is looking for a replacement...Matt...just pm me ;) I would have to strongly agree with Walkman and others. A true entrepreneur will always want to start his/her own projects and be his/her own boss....it's in our blood!

tallguy

4:59 pm on Nov 19, 2007 (gmt 0)

10+ Year Member



Thanks Mattcutts for your post.
Google has been very fair to publishers.
And very sweet of Google to honor & respect Gokul.
There is so much trust in Google :-)

DreamMaker

1:26 pm on Nov 20, 2007 (gmt 0)

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Adsense originator! I would like to know. how much money he get before leave? a lot, right?

jtara

3:59 pm on Nov 20, 2007 (gmt 0)

WebmasterWorld Senior Member jtara is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Adsense originator! I would like to know. how much money he get before leave? a lot, right?

Yea, but it's smart priced...

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