Forum Moderators: martinibuster
We'd like to announce two changes to site targeting in Google's content network. .... Second, we're introducing a new cost-per-click bidding [adwords.blogspot.com] option so you can now pay per click or per impression.
The announcement is on the Inside Adwords blog, and there is a CPC Site Targeting [webmasterworld.com] thread in the ww Adwords forum.
Will the AdSense report indicate whether an impression/click was for CPM vs. CPC?
Already there in your Advanced Repots
ASA:
Requests so far:
1- Separating CPC from CPM targeting in the opting out
2- Allowing us to approve individual advertisers
3- Or at the very least listing them in our AdSense interface so we can waste our limited filter space on the ones we do not want.
Publishers are currently only able to opt into or out of all placement-targeted ads.
Somebody, anybody, please answer this for me:
How does a publisher opt in or out of all placement-targeted ads? I am not currently subscribed to Onsite Advertiser Sign-Up. Is that the same thing?
I find this all rather confusing since I don't see anywhere in my account console any place to opt in or out of placement-targeted ads, and my earnings have tanked once again, beginning today. It seems to not be worth the effort any more.
How does a publisher opt in or out of all placement-targeted ads?
From what I've read in past threads here, only by emailing AdSense.
I am not currently subscribed to Onsite Advertiser Sign-Up. Is that the same thing?
Nope.
Onsite Advertiser Sign-Up. Is that the same thing?
No, not the same thing at all.
The only way to opt out of (or back in to) site/placement targeting is to email AdSense support and ask them to do it for you.
[I see Icedowl beat me to the submit button]
Thanks for the help, both of you.
Already there in your Advanced Repots
In my reports, there is a breakdown of Site vs. Contextual Targeting, but it doesn't breakdown the site targeting and tell me how much of the earnings was from CPM site targeting and how much was from CPC site targeting.
FarmBoy
1- Separating CPC from CPM targeting in the opting out
2- Allowing us to approve individual advertisers
3- Or at the very least listing them in our AdSense interface so we can waste our limited filter space on the ones we do not want.
Forwarded to the team. Thanks for your feedback!
-ASA
That's frustrating.
Anyone know how to tell if a site is being targeted with these?
Are these accounted for in the "contextual" stats, or are they accounted for in the "site" (targeted) stats?
OK, as far as I can see there is no way to tell how the Targeted CPC ads are performing on a site, or even if the site is being targeted with CPC ads.
I asked the same thing previously in this thread. It would be interesting to know.
FarmBoy
Why? Very simply because having GAS affects our direct ad sales and some of the cleverer marketeers can target a site with low paying key words.
Of course some people would over price their site but in the long run that would not be in their best interest, as they would likely get less advertisers and consequently less clicks.
I am very pleased with GAS and my filter is almost empty, not because I like all the ads but because with so many geo-targetting ads on so many different pages it is imho impossible to effectively block unwanted ads.
I do hope G will eventually allow this option because I feel as publishers we should be able to dictate the cost of our real estate and not have it dictated to us.
Create an ad that nobody will click on ("Lawrence Welk ringtones, just $4.95"), and put it on all of your competitor's sites!Make 300 landing page domains so they can't filter all of them!
Cool beans! Watch your cpc price go up to $20/click or more as Google figures out nobody is clicking on your ad. Watch your impressions go to zip as Google tries to avoid shooting through your budget before the day is over. Watch your boss ask why you need a $500/day budget to target ads that pay out to your competitor. Watch yourself realize you've been wasting time on goofy schemes that don't work instead of making money.
Woo hoo for CPC targetting! There is a new opportunity here for quality content that has at least a modest amount of traffic and right-sized advertisers in the market. Publishers who know how to build advertiser relationships will prosper. This is really great news.
Imagine if you had a rectangle on your site and in small type at the bottom is the line "Advertise here"
When someone clicks on the link, they have the opportunity to write an ad and bid on placement in that rectangle on that page of that site - not the old method where someone clicking on a "Advertise on this site" link was simply being invited into the overall Adwords/AdSense system.
FarmBoy
so once again:
concerning cpc placement targeting, is it helpful for the advertiser if a publisher sets up specific channels for ad type and ad placement?
[edited by: moTi at 4:33 pm (utc) on Nov. 13, 2007]
what can or should publishers do to optimize the placement targeting options for the advertisers?
When viewing ad placements, advertisers will automatically see the URL and a pageview range for your site, as well as the name and description you give your ad placements.
Our optimizers recommend giving your placements specific titles that include the ad format (e.g. "300x250"), location ("top center," "above the fold" or "footer"), and a more accurate pageview count, as the automated ranges are pretty wide.
Since the description takes an extra click to find, some advertisers might not read it, which is why it's so important to have a concise but descriptive title. The description would be a place to continue selling your placement to advertisers by talking more about its reach and other compelling aspects.
Will the AdSense report indicate whether an impression/click was for CPM vs. CPC?
We don't currently offer separate reporting for CPM and CPC placement targeting, just contextual vs. placement (which may still be called "site targeting" in your reports.. whoops, I'll see about getting this updated for clarity).
As an advertiser [...] Does Google tell you that you're blocked/filtered?
No, advertisers can't see whether you've filtered their ads, just like publishers can't see if an advertiser has excluded them.
When someone clicks on the link, they have the opportunity to write an ad and bid on placement in that rectangle on that page of that site - not the old method where someone clicking on a "Advertise on this site" link was simply being invited into the overall Adwords/AdSense system.
Good idea, I'll look into this.
-ASA
Could it be that so many advertisers have opted out of the content network completely that this is an attempt to get some to participate in the content network even if the participation is on a small scale?
FarmBoy
I wonder if the introduction of CPC Placement Targeting is just a natural and planned progression of AdSense/AdWords or whether is was developed in response to an identified problem or concern?
I think it was inevitable. AdSense 1.0 let Google achieve market domination through ubiquity, a la Amazon.com. Later, after AdSense had a massive Web presence, there would be (and now is) an opportunity to let advertisers pay a premium for alternatives to the advertiser-take-potluck, lowest-common-denominator, run-of-network approach that Google introduced with AdSense 1.0.
Could it be that so many advertisers have opted out of the content network completely that this is an attempt to get some to participate in the content network even if the participation is on a small scale?
Google's content-network revenues have increased significantly every quarter, so it's likely that the AdSense product extensions are more about attracting new advertisers (including big mainstream advertisers) than getting defectors to return to the fold.
or whether is was developed in response to an identified problem or concern?
Oh, I bet it was a "concern" that they lost a few big accounts to systems that offered site-specific CPC. Losing sales to someone offering a more flexible system is probably a cultural craw-sticker for Google.
Although there's not much serious competition for us small-fry publishers (despite the habitual weeping and moaning, Google is still the only game in town for most small-frys with decent content), there is serious competition for the big accounts. We're just getting some trickle-down benefit from competition between folks above our pay grade.
IMHO :-)
My content bids do very well but when I site target I end up paying more for less. People don't click on these ads very often so if your ad show up on a busy site your paying a lot for nothing. CPM sucks.
CPM may not be ideal if you're trying to use a branding medium as a direct-response medium. It works just fine for building and reinforcing awareness, which is the role played by most advertising.
My content bids do very well but when I site target I end up paying more for less. People don't click on these ads very often so if your ad show up on a busy site your paying a lot for nothing. CPM sucks.
Are you saying the same ad performs better as a content bid than when the ad is used for site target purposes? The ad appears the same to the visitor whether it's a site target or a CPC ad doesn't it?
Maybe it's the sites a site target ad appears on vs. the sites a CPC ad appears on? What am I missing?
FarmBoy
