Penny clicks? enough is enough already.

[JS_Harris]

I had a conversation with a good friend this morning and in passing he mentioned being embarrassed about the adsense results of his latest project, a site about 4 months old.

We gave it a once over and it seemed like a good idea, it has lots to offer the visitor and his writing style is unique. No, its not a blog, its a widget enthusiast site. No forums, lots of news and how to's.

He told me he had gotten 21 "penny" clicks in a row and I assumed he meant clicks worth very little, he runs one ad block, the 300x250 text unit, like many others do. No, he litteraly eant penny clicks as in one cent clicks and it was easy to know he wasn't lying... his control panel said it all. Today... 21 clicks, 21 cents earned, no site targeting involved.

The minimum possible to be paid is 5 cents per click, or so I thought, and so Google is most definitely taking an 80% cut for themselves at the least in his case.

What gives?

[edited by: JS_Harris at 9:01 pm (utc) on Nov. 7, 2007]

[Jane_Doe]

What gives?

You can actually make a decent return on a site with low paying ads long as you have a high traffic.

[dailypress]

the 1 cent click are annoying cause you worked so hard to gather and entertain 100 visitors and assuming your CTR is 5% [if you’re lucky], you only make a nickel!

[HuskyPup]

and assuming your CTR is 5%

Oh those were the days, I'm lucky to be getting half that now!