Forum Moderators: martinibuster
There are so many people promoting ringtones that blindness has set in and anyone who has clicked once wouldn't likely click again. Personaly I don't want to know what an exhaust ringtone or Paris Hilton ringtone sounds like, nor would I pay the standard 19.99 to find out when I find that its not free afterall.
A lot of people will not click on ringtone ads but they are truly everywhere. What does a teddybear ringtone or spaghetti ringtone sound like anyway? It's overdone.
Ringtone ads may be blocking your chances of making money from that advertising spot... or maybe not.
There are so many people promoting ringtones that blindness has set in...
Is that statement based on an eye tracking study, and how many sites were involved in that study? Or is that simply an opinion stated as fact?
...and anyone who has clicked once wouldn't likely click again.
And that is based on a study of how many ad clickers? Or is that pure speculation? If we're going to speculate, doesn't it make sense that the type of person who is interested in a ringtone buys them the same way they eat popcorn? It is an impulse-buy commodity after all, not something that has to be brought into committee and discussed.
A lot of people will not click on ringtone ads...
That statement is based on a poll of how many Internet surfers? What was the age range of those polled who said they won't click on ringtone ads? Or is that another opinion or speculation?
Ringtone ads may be blocking your chances of making money from that advertising spot... or maybe not.
;)
remember: ads that aren't clicked don't show up unless they pay premium per click.
assuming that ringtone ads are able to pay minimum per click, that means, that a whole bunch of people must click on them to justify their position in your ad slots.
the one thing that could be is that crap ads lessen your overall abilities to monetize your website by providing a bad user experience to the majority of visitors.
[edited by: moTi at 5:48 pm (utc) on Nov. 5, 2007]
...and anyone who has clicked once wouldn't likely click again.
Enough people are mad for having had their kids click once, isn't there a lawsuit and millions of dollars going into an anti fraud squad backed by a politician somewhere? It was front page news on webmasterworld a few days ago.
A lot of people will not click on ringtone ads...
I'm bigger and stronger than most NFL linebackers, I count for at least two people right? If not, I will after the turkey tonight! (and yes, I can full range leg press well over 1800 lbs on a 90' vertical sled, bones don't always snap at 800lbs of pressure, which would sound great on a ringtone but thats just my opinion)
Ringtone ads may be blocking your chances of making money from that advertising spot... or maybe not.
the "...or maybe not" was added for the same reason you added your disclaimer at the begining of your response :) No matter how politicaly correct we are, or aren't, or how much we desire to remain neutral on ringtones and opinions, or not, ringtones still sound like squeeky toys and grass growing somewhere.
Boy, I sure haven't mastered the art of speaking my mind without offering neutral opinions yet I guess.
Martinibuster, happy turkey day!
The opposite is true: a lot of people must click on these crap ads, otherwise they wouldn't appear in your ad space.
Wrong! So few people click on them, they have to SPAM as many sites as possible to get any clicks.
With all the cr@p ads like ringtones and AdWords spammers, there should be opt in instead of opt out.
If you have a professional site that does not cater to little kids, the last thing you want to see on it are stupid ringtone ads!
There are advertisers like them that ruin the ad network. Google, WAKE UP!
p/g
The point I'm trying to make is that it's important to approach this in a neutral way. The first time I saw a parked domain as a referrer from one of my AdWords campaigns my initial response was to blow a gasket. It looked like a poor quality no-content site. That was a negative opinion based on no facts, just gut reaction. Over time I saw the value of those parked domains and learned to overlook that they looked like crap sites, and welcomed referrals from them as part of the search network in AdWords.
Fast forward to this thread. Forgive me if I'm jumping to unfounded conclusions, but it appears to me that you're objection to the ringtones aren't founded on anything but a rejection of a product you may not be interested in personally (neither am I for that matter). What I tried to highlight in my post is the apparently unfounded conclusions upon which the whole anti-ringtone argument is built on.
Someone else asked that you should be asking why are ringtone ads showing on your website, and I think that's a more meaningful approach to ringtone ads.
"A daily strenuous workout and a bout in the boxing ring tones those muscles, and allows me to leg-press more than 800 pounds."
;)
The advice about finding out why the ads appear before blocking them is very similar to finding out why a 'junk' page on our site outranks the good pages before we go and block the 'junk' page using robots.txt or the on-page robots meta-tag; It is a really good idea in both cases to take the opportunity to investigate why the problem is happening before taking steps that will solve that problem but also remove that opportunity.
Jim
[...] Over time I saw the value of those parked domains and learned to overlook that they looked like crap sites, and welcomed referrals from them as part of the search network in AdWords.
This is surely true from the advertizer's point of view, but not necessarily from the publisher's. (Ok, you're solely talking about the search network, but as we all know the content network is full of similar, 'content (ad) rich' sites that could easily be missed with parked domains.)
From a publisher's point of view an AdSense ad should be what every link should be: a recommendation. IMHO.
And I really dislike recommending visiting one of those sites, even if they're doing well for advertizers.
But sorry, I get off topic - and to make things even worse: I'm using AdLinks, which aren't that much better (except the way they promote themselves)... ;-)
Someone else asked that you should be asking why are ringtone ads showing on your website, and I think that's a more meaningful approach to ringtone ads.
Um, because one of my sites is about motorcycles, and some marketing genius selling ringtones created an AdWords campaign with the keyword 'motorcycles', and that's about all the AdSense bot needs to know?
Yes, there are other factors such as bid, click probability, competing ad inventory etc., but does a web page about "old farts" (talking about old geezers in an industry) really need to show mostly ads for "fart ringtones"? Oh, yeah, I see - that's a market signal that I should not have displayed AdSense on that page. I get it now! What was I thinking?!? :D
Seriously, we care about the quality of our sites, and some ads do detract - regardless of the income they produce. Google would do well to address publishers' concerns about ad quality.
Every field has some percentage of bottom-feeders and I've become convinced that the only way out is with large amounts of more targeted traffic on your site.
How do I come to this conclusion? We all know that there aren't a lot of sites that actually make big money on ringtones. Yes, there's a lot of money made on ringtones overall but not by the bottom-feeders that show up on your site for a few months then leave the market. Imagine that adsense has mostly good ads (like you see on the popular sites that you visit).
There's some small percentage of adwords advertisers that are the bottom-feeders that you see selling ringtones. Let's pick 3% (it could be 0.05% or 40%, it doesn't matter). You're going to start out showing adverts for those bottom-feeders until your number of ad impressions is greater than 3% of the impressions that adwords advertisers pay for in your subject area(s). That could be impressions as in CPM or as in eCPM.
Let me repeat that another way. Until you have shown more adverts in a day than the bottom-feeders pay for, you won't get the adverts from the higher-paying advertisers who actually work to build a decent ad and are converting the visitors you send them.
I think people who understand the details of the adwords display formulae can explain this better than I can but it seems to amount to grouping up all the adverts that are available for the topics that adsense can identify and showing them in order from least likely to pay-out to most likely to pay out. This makes sense since it Google doesn't know an advert is any good until it's been given a chance to be shown. Combine this with the huge numbers of adverts that they have to show and all you see all day for your 2k impressions are ringtone adverts.
It's not easy to build traffic, content is king and all that. I'm still in the low traffic doldrums after 4 years at this. And, even though I know it's like whack-a-mole, I still go in occasionally and play with the filter list. If nothing else it makes my site easier for me to look at for a day or two.
