Good news: mix adsense with other ads

It is now OK to do it on the same page

[Malkovich]

I'm not sure if someone has written about it already but the good news should be repeated.
Adsense now allows contextual ads from other providers on the same page!

This is according to a source I usually trust. It writes that adsense is yet to update its terms but you won't be penalized for mixing ads from different providers (as long as other ads "don't mimic" adsense ones).

[greatstart]

I would still wait until it's officially announced on the AdSense Blog.

[AdSenseAdvisor]

Yes, I can confirm that this was a change we made in January. Publishers are permitted to run Google ads on the same pages as other contextually targeted ads as long as the formatting and implementation are sufficiently different so the other ads will not be mistaken for Google ads, or vice versa.

While it wasn't directly mentioned on the blog, it was one of the changes referred to in this post [adsense.blogspot.com].

From the program policies:

Competitive Ads and Services

In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.

-ASA

[Khensu]

So you can now run YPN and Google on the same page?

The Google Adblock is blended and the YPN one is reversed out (colors & background inverted).

There is no Java confusion?

[rocker]

So you can now run YPN and Google on the same page?

No. that violates YPN TOS

[publisher.yahoo.com...]

[potentialgeek]

Under what circumstances would you want ADS (ADSense) and YPN on the same page?

p/g

[farmboy]

This is according to a source I usually trust. It writes that adsense is yet to update its terms but you won't be penalized for mixing ads from different providers

If you're speaking of the same thing ASA mentions, that's been discussed here before.

Are you speaking of the same thing ASA mentions or something else?

FarmBoy

[Paris]

Under what circumstances would you want ADS (ADSense) and YPN on the same page?

I can see a few reasons. The biggest one would be that if you run two AdSense blocks, taking out the second (lower paying) one and replacing it with a YPN one may yield better returns.

Or if you prefer YPN to AdSense, you can still include the AdSense Link Units (which I don't believe YPN offers yet).

But, as noted, YPN doesn't allow AdSense on its pages. That's surprising given how Yahoo!'s latest quarter saw a dip in year-over-year affiliate site revenue. Ouch.

[celgins]

I guess it can benefit some folks, but I can't see how it would benefit me.

However, running Adsense contextual ads on the same page as affiliate banners is highly popular and can be rather successful.

[farmboy]

But, as noted, YPN doesn't allow AdSense on its pages. That's surprising ...

If YPN allowed their ads on the same page as AdSense, it would be very easy for publishers to see the superiority of AdSense targeting and thus easy to decide to drop YPN and give AdSense more space.

FarmBoy

[Hobbs]

Possibly an antitrust preemptive move by Google,
I am wondering why it was not publicized more sice January.

[Malkovich]

Are you speaking of the same thing ASA mentions or something else?

No, my source was just a blogger who contacted adsense staff for clarification and published a transcript. I don't think the blogger made it up.

Anyways, it sounds consistent with what ASA confirms.
Am I missing something here?

[Erku]

It would be worth to try YPN and Adsense on the same page if YPN allows it. Presently it does not.

Looks like MSN's program is coming soon too

[vincevincevince]

My concern is that it is against the rules to run two adverts for the same URL at the same time; given the delight marketers take in advertising on multiple networks, contextual targetting is likely to get you in hot water with Google through this method.

[fredw]

We might not yet be able to run Adsense and YPN together, but it looks like this means it is OK to run Adsense and Amazon Omakase ads together.

[Erku]

Is Omakase working pretty well?

[Khensu]

Under what circumstances would you want ADS (ADSense) and YPN on the same page?

p/g

You got it, two highest paying adblocks one from each supplier. Ofcourse G would be on top, I have 2 - 250's stacked in the center of the page.

One can only dream!