Forum Moderators: martinibuster
My site is configured in such a way that the header and side bar are css files and each individual page refers to these files to present a page to the viewer. I have an Adsense banner in the header and an Adsense skyscraper in the side bar and the ads change appropriately depending on the content of each individual page. But as I said, I have several thousand pages. Does updating my site with more content actually decrease the site's overall CTR and eCPM because of the way the ads are displayed?
But there's no guarantees - imagine an MFA site that suddently started using good content - they might well lose, as Good Content would include some non-ad outgoing links. But a site that encouraged return visitors and deeper surfing would almst certainly do better as content increased, IMNSHO!
Not to mention increased visitor numbers arriving (due to more searches being served by your better content), therefore being on site to see your adsense ads!
stupidly, the best traffic for adsense clicks is confused people who come directly from the search engine and do not appreciate the quality of your site because they are dumb, not interested or have no time.
lower ctr and ecpm will naturally occur as the percentage of return visitors will rise with the maturity of your website.
the following will affect your click rate adversely:
- excellent navigation, complete information at a glance
- increasingly loyal visitors, decreasing number of fresh visitors
- generally content that answers all needs
sadly, all this is what a quality publisher is aiming for.
money strategy?
- show your visitors a little bit around, show them exit pages
- get many fresh confused visitors from google through high page amount and good seo
- only fulfill your mission to provide information partially and let the ads answer the additional questions
If we would take a look at really old sites, the ones that obviously made it, it seems to me it is obvious that they focused on content quality and building loyal visitors. If I had to choose between 2 sites that earn same AdSense revenue, one being a smaller traffic, confused users clicking a lot on my ads, and the other being a higher traffic, better content, more loyal visitors clicking less on my ads I would definitely choose the latter. In the long run, the content is still king.
it is safe to say that repeat visitors are the ones that most likely will click less. why? they are more interested in the content than in the ads. heavy users will dive deep into the information you provide whereas light users will click because they don't find what they are looking for.
I think that really depends on the topic. If the user is researching ways to spend money, he or she may well click on ads during several return visits. (See DoubleClick's "Research Before the Purchase" study, which you can find with a Google search.)
In many cases, content and ads are complementary, not in competition with each other.
Examples: (1) A cruise review may convince a traveler that a cruise on the SS TITANIC II would be fun; the AdSense ads on the page provide an opportunity to check fares. (2) A review of the Widgetco WC-1 digital camera tells the reader everything he needs to know about the product itself; the camera dealer ads in the "Ads by Google" box make it easy to check prices and availability.
In each of the hypothetical examples above, the fact that the reader is a "qualified prospect" (someone who's clicking on the ad for a legitimate reason, with a purchase in mind) means the click has a good chance of converting and that "smart pricing" is less likely to reduce the publisher's earnings.
In my view I originally had "quality content", maybe I was wrong in my estimation of "quality"
Of course it depends on how you define "quality content".
It does. I'd say that Quality content should include:
- Relevant; to your target audience, and the main topic of your site. Unless money is a huge issue, sites do not ned to encompass a huge range of barely related topics, which confuses visitors and can weaken the SEO ideal
- Unique, or nearly unique. ceetainly not syndicated to article farms which inevitably devalues it.
- Focussed; enough info to be useful, not so much you need scrolling down more than once or twice. That's for visitors; but also for SEs. With the Wonderful Invention of Hypertext links, huge rambling documents that take an age to load (even with broadband), are not needed.
What am I missing?
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