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Here are some basic tips I've picked up along the way:
1) Medium and Large rectangles out perform other ad types.
2) Blending ads in to your website usually helps increase ecpm
3) The bot is pretty logical. A page about Cameras will earn a lower cpc for adverts about cameras, compared to a page about camera reviews. The review page suggests to google that the user is looking to buy.
4) Too many ads on the page will mean there is more chance of a lower paying advertiser to creep in and lower your CPC.
5) Don't dismiss the horizontal link unit, it can be very successful if placed well.
Eventually I want to understand and be able to think just like the adsense bot. So that I can ensure I'm getting the maximum cpc for my traffic which I believe is quality and relevant to the ads that appear on my website.
If you have any tips, please share them here.
2) Blending ads in to your website usually helps increase ecpm
It can decrease ecpm if the ads are blended too well that they trick the user in to clicking etc.
You can get ideas from other people but try them out to be sure they work for you before you make big changes.
Remove low performing pages to boost your ecpm.
And for the highest eCPM, remove all pages except your highest-earning page.
Eventually I want to understand and be able to think just like the adsense bot. So that I can ensure I'm getting the maximum cpc for my traffic which I believe is quality and relevant to the ads that appear on my website.If you have any tips, please share them here.
I've been with AdSense since the second month and I have AdSense on multiple sites. Some of my sites have similar content just from a different angle. I also have a very diverse set of topics/sites.
If you ask for my advice with the long-term in mind, it would be to avoiding trying to think like the adsense bot.
Build a good site for your visitors and you'll be able to take advantage of various techniques to monetize your site. There's nothing wrong with spending some time each week tweaking and testing and I know it's tempting to do a lot more, but if you're not careful, chasing AdSense income can be a bit like trying to find the pot of gold at the end of the rainbow.
FarmBoy
1) If one page has lots of affiliate links, minimize Adsense.
2) Make sure all h1, h2 tags are in place
3) Get rid of MFAs from your site
4) placement of keywords around adsense ads
What's MFA?
The main thing I want to figure out, is which keywords in my market are going to pay the most.
Does anybody have a tool? My site is mobile phone related.
The main thing I want to figure out, is which keywords in my market are going to pay the most.
Don't waste your time. Follow Farmboy's advice and work on building a site that will become an authority in your niche, instead of trying to play catch-up with the other keyword chasers who have a long head start.
How to find out which phrases / words pay most? Go on Adwords and see how much those words / phrases cost is one way. The other is to use a little reasoning. The high payers will be the ones which are high value. Solid gold widgets is likely to a better payer compared to blue plastic widgets, in general. Consider though if anyone will ever search on solid gold widgets.
I say DO waste some time looking at what keywords earn more than others. If your site is about widgets but widget accessories is the real earner then write some stuff on widget accessories.
Better yet, have an in-depth, best-of-breed site about widgets, and you won't have to guess which widget-related keywords advertisers will be bidding the most on next week, next month, or next year. As a bonus, you'll have opportunities for affiliate sales and display advertising (via direct sales or a rep firm) that you won't have if you build your site around AdSense keywords.
It worked for me and the site still remains an authority. Widgets is a big subject, even the most authorative can't cover it all. Make sure you become an authority site and make sure you cover the big earning areas which sometimes are at first site insignificant.
What's MFA?
Just as I thought.
Here is some basic tips that everybody knows, now everyone tell me your hard earned secrets.
Pleeeeze!
And for the highest eCPM, remove all pages except your highest-earning page.
Sounds like a plan ;)
now everyone tell me your hard earned secrets
The hard earned secret is that it's a lot of hard work to find what works best for you. Try things, analyze your stats and try again. Just don't spend so much time you forget to improve your sites.
Sorry if I bored you to death.
I'm an authority in my niche but altering something as small as the order of the words in the title can have an impact.
I honestly don't understand how removing low performing pages can help. I'm baffled every time I read it. My lowest ecpm page still earns the most money overall. So it wouldn't be sensible to remove it. Even if I did remove it, how would it help. So my ecpm would raise but my earnings wouldn't.
*baffled*
I also think it's important to find which keywords are earning more.
Does the editor of THE NEW YORK TIME, PC MAGAZINE, or CAR AND DRIVER research keyword prices when deciding what to cover today or this month?
Does the editor of THE NEW YORK TIME, PC MAGAZINE, or CAR AND DRIVER research keyword prices when deciding what to cover today or this month?
They don't have to with all the money they are earning. Us poor guys need to do whatever we can to try to make an extra buck.
MobileMaverick, you are 100% correct, but EFV write "for the highest eCPM ..". EFV is correct, but the highest eCPM does not = the highest earnings as you have clearly discovered. Me too!
mslina20022) Make sure all h1, h2 tags are in place
I don't get it, what does this have to do with adsense?
I also think it's important to find which keywords are earning more.
And this is how you become MFA.
I also think it's important to find which keywords are earning more.
And this is how you become MFA.
An example. Writing about Subject earned 0.05 per click but altering your language a little to talk about Subject + Keyword could earn 0.50 per click. IMO it's worth knowing your market well, knowing which keywords on your subject pay most and tweak the language in the page.
I'm not suggesting we change subjects or begin to optimise our pages on something totally unrelated.
But if writing about mobile downloads earns 0.04 per click and writing about mobile ringtones earns 0.50 per click, I know what I'd be writing about and optimising my page for.
Does the editor of THE NEW YORK TIME, PC MAGAZINE, or CAR AND DRIVER research keyword prices when deciding what to cover today or this month?
Actually, I've read in a couple different places that big media do indeed now encourage authors to write online article TITLES specifically for ad keywords. So yes, in a way they do.
My only adsense advice is to not count on adsense and diversify (aka not all your eggs in one basket). Google can ban on a whim, just for a simple mistake that even may be innocent on your part. Also because more and more people are blocking adsense ads because of their over-abuse (ie. four ad blocks for a half page of content).
[edited by: amznVibe at 12:30 pm (utc) on Oct. 11, 2007]
Does the editor of THE NEW YORK TIME, PC MAGAZINE, or CAR AND DRIVER research keyword prices when deciding what to cover today or this month?
I doubt it, but the publisher who has more and more say in editorial direction should already know what pays and what does not. This is one of the reasons many publications publish editorial calendars a year in advance.
My tip with AS - is never give up. Look at what benefits your viewers and see how best to optimise for them. AS should be secondary.
[edited by: Visit_Thailand at 1:13 pm (utc) on Oct. 11, 2007]
Too many ads on the page will mean there is more chance of a lower paying advertiser to creep in and lower your CPC
IMO this is a golden rule.
I have cut the number of ads on my site right down (starting earlier this year) after experiencing a declining CPC. As a result, my CPC has rebounded and I am now back to former revenue levels using a fraction of the Adsense ads I once displayed. As the OP suggests, lower paying ads appear much less frequently. On pages where Google ads have been removed I now display ads from a different CPC program.
Too many ads on the page will mean there is more chance of a lower paying advertiser to creep in and lower your CPC
Too many ads on the page may also make it harder to attract quality inbound links and repeat visitors. (FWIW, I can't even think of the last time I linked to a site with three AdSense ad units.)
