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MFA's are thorough

   
1:36 pm on Sep 26, 2007 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



There is a company that I have been ordering products from their mail order catalog for years. They are in a niche market.

This week I decided to go to their site to look at some new products. I read the domain name off the paper catalog. It is a three word domain name with the last word being "supplies" and it's not a particularly good domain name.

I typed in the domain and was surprised to end up on a MFA page with the typical ads and links to more ads. That's when I noticed I had typed "supply" instead of "supplies."

Someone has registered the "supply" version of this niche market domain and put up a MFA page. I don't know who is doing this, but I can't help but think of liquor and the Kennedy family income when considering the PPC empire someone is building.

I no longer wonder why Google doesn't do something about MFA's - now I see why. It's a Golden Goose for them.

Now, I wonder why they even bothered shutting down a few accounts after June 1st? What did they find wrong with the arbitrage model of those accounts?

By the way, I'm still not convinced it was a massive crackdown as portrayed. I think it was a relatively few accounts and it just got a lot of hype.

FarmBoy

2:53 pm on Sep 26, 2007 (gmt 0)

WebmasterWorld Administrator jatar_k is a WebmasterWorld Top Contributor of All Time 10+ Year Member



ding ding ding, we have a winner
2:56 pm on Sep 26, 2007 (gmt 0)

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Farmboy

Google seems to welcome parked domains in its adWords program.. so this no surprise.

3:04 pm on Sep 26, 2007 (gmt 0)

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I wonder what's bigger for Google - the MFA's that Farmboy's talking about or their search partners that you see on all of the parked pages. Thats money. Its not all adsense on these pages, that's sponsored search results, but the funny thing is there isn't any non-sponsored search results.
3:18 pm on Sep 26, 2007 (gmt 0)



Dunno if it was a massive crackdown or not, but if you look at the Verisign numbers that Mattg3 posted in another thread, you may begin to grasp the extent of the parked-domain phenomenon. (According to a Verisign report that Mattg3 cited, some 25% of 135 million domains, or about 31 million, are parked.)

In any case, type-in traffic on parked domains is a different issue from click arbitrage, and unless I'm mistaken, Google's parked-domain program is part of the search network (not the AdSense network).

3:26 pm on Sep 26, 2007 (gmt 0)

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Well EFY.. I think you are right..

So these guys pay 'content PPC' and earn 'search EPC'?

Oh my God.. I am in the wrong biz...

3:40 pm on Sep 26, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



So these guys pay 'content PPC' and earn 'search EPC'?

Pay content PPC? Was it advertised with AdWords? I thought he said he typed it in. Most parking programs prohibit sending PPC traffic (although of course, lots of them get through anyway, as we've all seen)

I have a client with "supplies" in his domain name(s), and most of the supply versions are parked. I was pretty ticked about finding my ads for the client on those pages, but then when I looked further, we've gotten conversions off those sites.

4:10 pm on Sep 26, 2007 (gmt 0)

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Netmeg

Many posters in other threads have complained that parked pages are advertising on the content network. I have also seen some on my site with domains parked with godaddy..

Maybe not in this specific case of the OP..

4:39 pm on Sep 26, 2007 (gmt 0)



Many posters in other threads have complained that parked pages are advertising on the content network.

Could be. My point was simply that these issues can get muddled. Even recognizing the difference between a truly parked domain and a hosted domain that looks like a parked domain may not be easy. The more annoying Web entrepreneurs are like viruses: They mutate into new forms when they come under attack.

4:52 pm on Sep 26, 2007 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Maybe not in this specific case of the OP.

Then I guess you're in the wrong thread. ;) Best to stay on topic, thanks.

By the way, I'm still not convinced it was a massive crackdown as portrayed...

I don't know the extent of the arbitrage crackdown, but judging by the dot info backlinks to one of my popular sites, I'd say there was a significant drop. Checking the backlinks to one of my sites that had been plagued by so many scraper spiders my shared server crashed every evening, necessitating a move to a dedicated server, the amount of dot info backlinks is about a sixth of what it used to be.

I typed in the domain and was surprised to end up on a MFA page...

To repeat what someone else said, that's not an MFA. It's a direct navigation domain. Searching through typing in a browser is called Direct Navigation, a subset of search. Don't feel bad about being confused by that, it's a common misunderstanding and many people, including some who should know better, make it.

;)

5:08 pm on Sep 26, 2007 (gmt 0)

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Well Martini.. The topic of the thread was MFA and we were discussing parked domains.. so...I was not too off topic.

Well noted your comments. Pls accept apologies.

8:24 pm on Sep 26, 2007 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



To repeat what someone else said, that's not an MFA. It's a direct navigation domain.

I thought MFA (Made For AdSense) referred to the page where the person landed, not how the person arrived on the page.

If I have a domain name that I think people will type in directly and I put AdSense ads and little else on the destination page, that's a page Made For AdSense IMO.

If I have a domain name and associate it with a page where I've put AdSense ads and little else and buy traffic from AdWords or other sources to send to that page, that's still a page that has been Made For AdSense.

According to a Verisign report that Mattg3 cited, some 25% of 135 million domains, or about 31 million, are parked.

Considering that many registrars now put PPC ads on a parked page when someone registers a domain and doesn't do anything with it, that number doesn't surprise me.

I wonder what percentage of parked domains have PPC ads?

In any case, type-in traffic on parked domains is a different issue from click arbitrage...

I understand the difference, but it doesn't make any difference to the point I'm making. And that point is there are a LOT of pages where a person can end up and see PPC ads and little else, regardless of how the person arrived on the page.

What are the future implications of that? I have no idea.

FarmBoy

8:33 pm on Sep 26, 2007 (gmt 0)

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maybe we need to create a toolbar similar to the
Netcraft Toolbar [toolbar.netcraft.com]
and 'protect' surfers from MFAs
9:03 pm on Sep 26, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I typed in the domain and was surprised to end up on a MFA page with the typical ads and links to more ads. That's when I noticed I had typed "supply" instead of "supplies."

That's a type of cybersquatter known as a typosquatter. They've been around forever (pre-Y2K).

I just looked through AdSense Terms, and also the Program Policies, but I can't find anything against cybersquatting or typosquatting.

ann

9:40 pm on Sep 26, 2007 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member



confusedbutcommetted,

do you use that toolbar?

9:52 pm on Sep 26, 2007 (gmt 0)

WebmasterWorld Senior Member jimbeetle is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I wonder what percentage of parked domains have PPC ads?

Probably the majority. And many most probably using G's own AdSense for Domains [google.com]. You have to keep in mind that when Google bought DomainPark to have someplace to serve its ad inventory, AdSense for Content did not yet exist. Us publishers are the latecomers to the dinner table. Google's always believed in direct nav as part of valid user search behaviour and always will.
10:32 pm on Sep 26, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Actually, you have to have something like 750k to a million pageviews per month to get into AdSense for Domains, so most of them are probably in the lesser parking companies.
10:50 pm on Sep 26, 2007 (gmt 0)

WebmasterWorld Senior Member jimbeetle is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Tsk, tsk, read it again, meg ;-). I didn't say that nost parked domains used AdSense, though I should have turned it around and said "most probably many use..."

But, you know, a domainer with 750K to 1,000K pageviews probably has a pretty hefty portfolio of names. Hundreds? Thousands? Well, anyway, it's not the split that matters, especially since many of the other parking programs run AdSense and other PPC programs, but that this is not just condoned by Google but a central part of its ad serving system.

12:15 am on Sep 27, 2007 (gmt 0)

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I typed in the domain and was surprised to end up on a MFA page with the typical ads and links to more ads. That's when I noticed I had typed "supply" instead of "supplies."

Heh! I deliberately mistyped one of my domains and no surprises for "Guess What".

Wasn't AdSense in the "Sponsored Listings" though. Each link was quite lengthy with a lot of alpha-numerics [not hex-decimal] embedded.

And another different site with variant spelling purported to take you to relevant topics [to mine] that simply regurgitated itself.

Funny because I actually ran into that very exact same scheme last week when I typed in the web name from a cooking programme I had just watched on TV.

Obviously a huge market in typo's. I wonder if the advertisers are happy. I must ask one.

2:11 pm on Sep 27, 2007 (gmt 0)

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Even if it's a lame business they need to have some sort of thought in what they buy, they need to get the domain buying fee back.

www.gggle.com probably does better than www.l#*$!xllouhhhlll.com ..

Although I absolutely hate mass domain parkers.

Wonder what the profit margin is on that. But hate it or not there is probably some skill involved in buying the right domains.

3:07 pm on Sep 27, 2007 (gmt 0)



I can remember when a mistyped domain name often took you to a porn site. (One porn site must have gotten a huge amount of traffic from users who forgot to type the final "s" in the domain name of a major guidebook publisher's site.)

I guess parked domains with PPC ads must be more profitable than porn these days.

3:27 pm on Sep 27, 2007 (gmt 0)

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ann,

yes on an older machine circa 1996, NT4.0 w/ mozilla

5:30 pm on Sep 27, 2007 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Although I absolutely hate mass domain parkers.

Assuming the people who are in that business want to maximize profits, I wonder if they are experimenting with PPA ads?

FarmBoy

5:34 pm on Sep 27, 2007 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Even if it's a lame business they need to have some sort of thought in what they buy, they need to get the domain buying fee back.

They snatch up domains as they are expiring and park them with ads. If the domain doesn't produce, they just cancel the domain before the 5-day period and get a refund.

FarmBoy

5:36 pm on Sep 27, 2007 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



I wonder what would be the downside to Google to open up the domain parking/PPC ads program to publishers with much less traffic than is now required?

FarmBoy

5:40 pm on Sep 27, 2007 (gmt 0)



I wonder what would be the downside to Google to open up the domain parking/PPC ads program to publishers with much less traffic than is now required?

I'd guess that it's a low-margin business, and that a few parked domains with minimal traffic wouldn't be worth Google's bother. (The little guys are probably just creating made-for-AdSense pages with their spare domains anyway.)

5:59 pm on Sep 27, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Google probably doesn't want to bother with the small fry. Most of them make pennies, if that. (I have about 500 domains myself - they'll likely only make any money when I resell them)
6:19 pm on Sep 27, 2007 (gmt 0)

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Guessing from the adsense blog they worry now about India and probably the rest of Asia ... like everyone should .. the western market is tailing off ..
7:28 pm on Sep 27, 2007 (gmt 0)

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whatever you want to call it it sucks.

they've even bought up 10 different variation of my domain name and parked them.

8:23 pm on Sep 27, 2007 (gmt 0)

10+ Year Member



--Dunno if it was a massive crackdown or not, but if you look at the Verisign numbers that Mattg3 posted in another thread, you may begin to grasp the extent of the parked-domain phenomenon. (According to a Verisign report that Mattg3 cited, some 25% of 135 million domains, or about 31 million, are parked.)--

A few years ago if I didn't want a domain any more and let it lapse, it would just lapse, no one would buy it.

Now, if I let a domain lapse it's immediately snapped up, even when it couldn't be any possible value to other sites, and it's always snapped up by someone who just fills it with a page of adsense and nothing else.

These domains I let lapse really aren't valuable, they are very very niche things that have no general use, and often have very little traffic and very few links in. It makes the purchases seem like they're automated, they just buy any domain that's been on the internet a while.

Is it plausible that some MFA people are just buying up any domain that lapses?

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