Forum Moderators: martinibuster
Now I can appreciate how many thousands or millions of page views a site gets per month.
What I am not sure is how that translates into actual revenue?
For instance, if I have a site that gets 1 million page views per month, how much revenue will that be? I am sure there is a range that depends on the type of site, the positioning and quality of ads, etc.. However, a range would still help me get a sense of things.
I was hoping that some of you experienced webmasters could provide examples from your own business or from examples known to you.
Thank you,
John
[edited by: jatar_k at 2:13 am (utc) on Sep. 25, 2007]
[edit reason] linked it up [/edit]
if I have a site that gets 1 million page views per month, how much revenue will that be?
No idea, but you could post up the adsense panels for 24 hours and then multiply by 30 to find out. (?)
For a quick and dirty calculation you might assume the following:
CTR = 0.1%
CPC = $0.03
Pageviews = 1m
One month's revenue comes to $30.
Experience tells me you'll make at least this much.
Well with 1 million unique visitors per month, that comes out to $10,000 per month.
I doubt that would work for everyone though.
Just because you have 1 Million + page views it is still going to depend on the number of visitors to your site that click on the ads.
Oh sure there are some ads where you get paid per impression but they only pay a few cents
With about 12 sites altogether I have so far been able to earn at least $100 per month and I have already made the $100 for this month so I know that I will be getting a payment for next month.
There are just too many variables that have to be considered!
I all depends how good you are and how good your site is.
If your site's subject has few advertisers you aren't going to have well-targeted ads. If your page impressions are all or almost all from a discussion forum that .01 a click is about right.
I all depends how good you are and how good your site is
[edited by: Atomic at 11:40 pm (utc) on Sep. 24, 2007]
page views are only meaningful compared to the other metrics as you already said. for example, many web2.0 sites have an enormous amount of page views but relatively few unique visitors who actually click on ads. adsense cpc doesn't earn much there for 1m impressions.
They don't show page views per month though?
[edited by: jatar_k at 2:14 am (utc) on Sep. 25, 2007]
[edit reason] linked it up [/edit]
According to compete.com, webmasterworld.com does approximately 5 million page views per month. According to the estimates provided, webmasterworld is then generating somewhere between $500 - $50,000 per month.
According to compete.com, webmasterworld.com does approximately 5 million page views per month. According to the estimates provided, webmasterworld is then generating somewhere between $500 - $50,000 per month.
$3.97-$8.38 per 1,000 visits
$1.52-$2.83 per 1,000 pageviews
(The ranges represent variations between different days of the week. I use my Sitemeter stats to determine the numbers of visits and views.)
The high-end numbers occurred on the weekend (fewer visits and pageviews but a higher willingness to follow ads). Results also improved during the week itself as I improved placements and filled in gaps. I'm using all three allowed Content ads (two wide towers and one leaderboard) and two Searchboxes on most of the pages. I have not yet added Link units but plan to do so. The Content Ads are doing most of the heavy lifting. The Search boxes get far more modest results.
The content of my site lends itself to following ads because (1) the ads are consistent with the visitor's desire for certain information, (2) the ads (although clearly ads) blend in naturally with the look of the rest of the site (I like the "open air" Adsense format for this reason, (3) my site does not have images competing with the ads), and (4) the Adsense ads are the only ads going on the site.
Your mileage may vary.
I also believe (although I have no proof) that my extensive use of targetable channels probably helps as well. I don't currently use my channels to differentiate between positions on the page but rather to differentiate the likely geographic localities of the users based on the pages they are viewing. My hunch is that prospective advertisers seeking users in those locations are more likely to bid on ads for those locations.
[To elaborate on that last paragraph, I have channels for each state in the US as well as for the 98 most populous cities. Due to the nature of my site, each page is specific to a particular geographic location.]
Hope that helps.
Wow, what happened here in June, 7x all of a sudden!
I have been using [compete.com...] to research the traffic levels from various sites. This is helping me get a sense of how many unique visitors per month, visits per visitors and pages per visits.
I just ran my site through their script and not even close. They reported that I had 35K people last month where I actually had 410K people. Keep in mind that Alexa data is only as good as the audience. For example, a site like WW is likely to report more accurate than a flower website. This is because webmasters are more likely to have the Alexa tool bar installed where flower enthusiasts are not.
Look at your audience and conclude how likely they are to have the Alexa bar installed..
BTW, WW having only 5 million page views per month would surprise me.
[edited by: Edge at 11:56 am (utc) on Sep. 25, 2007]
