Great article about AdSense

adsense

[gehrlekrona]

I am hoping I can post this great article from iMediaConnection here about AdSense. If not, I guess my post will be removed :)

Here's the article: [imediaconnection.com...]

[farmboy]

I'm not sure I would consider it "great". It looks like someone just summarized the usual AdSense complaints found here and listed them in an article.

Further,

Google states that sites that display its ads should not display ”violent content”. I have provided two examples of gun blogs that clearly violate this.

If this man's decision making process leads him to conclude that a blog where gun bloggers discuss guns constitutes violent content, I personally don't put much credibility in his other decisions.

FarmBoy

[martinibuster]

I couldn't get past the section on Clarity. Too many naive complaints like wanting to know the secret sauce to their quality score, LOL. Geez...

If you decide to waste a few minutes of your life, finish your coffee before reading that article or it'll end up all over your monitor.

[zett]

Thanks, gehrlekrona, for pointing to this very interesting article. While we all here (more or less) knew about these complaints, I think the author has perfectly summarized the state of Adsense in the year 2007. I just hope that MSFT gets their act together to compete with Google on this (my hopes for YHOO to do this are almost zero as they seem to also love parked pages and thin-content sites for their YPN).

[HuskyPup]

Nothing revealing for anyone who's used AdWords/AdSense for more than a short time therefore to whom is this article aimed?

Do some people feel that every company should have total transparency about their inner workings, algos et al?

A company certainly wouldn't last very long if it divulged all its trade-developed "secrets".

[sandyweb]

If this man's decision making process leads him to conclude that a blog where gun bloggers discuss guns constitutes violent content, I personally don't put much credibility in his other decisions.

i agree with farmboy

[contentadsblog]

Oh, many websites violating AdSense TOS and Google doesn't know at all . Should i blame Google or the person who wrote this article?

[Matt Probert]

The article is aimed at advertisers, not at publishers, and points out that if you are serious about Internet advertising, then Adwords is *not* for you. But then, if you are serious about Internet advertising, and have $20m a quarter to play with you would already know this and would be paying a marketing firm to do the work for you. So I wonder quite whom the article is aimed at?

Matt

[martinibuster]

Here's yet another example of how the author, Sandeep Krishnamurthy, has little to no knowledge of the topic, yet doesn't let that get in the way of his opinions.

Despite what Google might tell you, its targeting efficiency is not all that great. Since we have no reliable way to test this at a network level, here are a few examples. I found an ad for a JCPenney ”Back to School Sale” on a blog about Taiwan. JCPenney has stores in the U.S. and Puerto Rico only.

Well, duh. The ads are geotargeted.

If you're going to be issuing a report, know your topic, first. Author Sandeep Krishnamurthy, for demonstrating stunning lack of knowledge on the subject and not letting that deficit get in the way of your opinion: F.

It's incredible that someone with his impressive academic background could get so much wrong. Dramatically highlights the difference between received knowledge and knowledge based on experience.

[edited by: martinibuster at 6:56 pm (utc) on Sep. 15, 2007]

[King_Fisher]

Just a re-hash of old information. Article must be written for general consumption. Nothing that people who have been doing Adsense don't already know.
...KF

[jimbeetle]

He, he, he. Yeah, I especially like his doctor blog relevancy example. Hey, if you have the word 'blog' all over your site you're gonna' get, duh, ads for blog-related stuff.

Don not use blog in the url path; do not use blog in your blog title; do not use the word blogroll; do not use the word blog anywhere on your blog; credit anybody who needs to be on a single credits page and not in the footer, etc.