Forum Moderators: martinibuster
Well at some point it will need to be done... wonder where all the money went that we use to be making?
":^)
Mike
Well at some point it will need to be done... wonder where all the money went that we use to be making?
Someone else may be making it. Just a thought :)
Anyway... my stats show a steady decline in my Cost Per. Click over the 4 years... I am now getting One Seventh (1/7) of the rate that I was getting 4 years ago for each click.
Shrug... something is wrong somewhere...
":^)
Mike
While traffic is way up from 4 years ago, earnings are much better than the first few month (the green days), and much lower than what they should be if earnings were in direct proportion to traffic.
Kind of a standstill really with us running faster on the treadmill to keep earnings at the same level, such is life in the big city, it's called competition, the only way for us to catch a break is if there is real competition on the networks side as well.
Well at some point it will need to be done... wonder where all the money went that we use to be making?
It's being diluted by a lot more publishers with a lot more pages.
Also, there have been changes (well-publicized by Google) in the four-year timeframe that you mentioned--changes that inevitably had an impact on earnings. The two most obvious are smart pricing (discounts for advertisers) and --probably even more important--separate bidding for the search and content networks. Another big change is awareness of AdSense. When the program launched, advertisers had to opt out, and it took a while before less professional advertisers even realized that their ads were being displayed on (and producing in low-quality clicks from) the content network.
how do you see your trends as graphs?
You can use Excel. Or the Digital Point Tool. There's also a new Firefox addon called graphsense.
1. When I graph with excel, I always go in and add a trendline and a moving average. If you've been doing it for a while and you make your moving average equal to 12 months, you can see trends that have removed seasonal effects to some degree (Yes, those of you with stats degrees can beat me up :)
2. The other thing I do I track the monthly totals and use a seperate series for each year. If you get that right, you can see how you are doing compared to the same month in previous years.
One thing my tracking did show, and it could be a coincidence, is that when google made a small effort to clean up the MFAs and arbitragers, my income went back up to what it had been about 2 years before. The year previous to the arbitrage reduction was down about 30% from the prior year. In other words, I'm now about where I was 2 years earlier even though I've added sites and a lot of content.
If da big G would just clean up all the useless MFA sites, I think it would improve things greatly.
BtW - I dont' have excel open right now, but I always do my charts as a seperate sheet. YOu go into tools, add trendline or something like that. Look for trendline and moving average.
from over $800 a month 4 years ago... to now making maybe $400 a month
I am now getting One Seventh (1/7) of the rate that I was getting 4 years ago for each click.
Wait a minute, I was never good at math, hmm, but 400 vs 800 - isn't that 1/2.
?
Having presumably added new content and increased his traffic
I add about 1400 pages per year to my online magazines to hold my range good above $3000 with top monthes above $4000.
