Forum Moderators: martinibuster
What I wanted to know if it is a case that I have not tweaked my Filter box well enough or I have been smart priced by just one site. It just seem weird.
Anyone have any thoughts?
It would make sense for at smart pricing to have at least some account-wide effect, because that would help to discourage publishers from playing tricks that lowered conversions for advertisers. At the same time, one would expect different levels of smart pricing for different types of content on a site, in keeping with Google's examples of content that converts well ("a camera review") and content that doesn't ("a page of photo tips"). So who knows--maybe smart pricing has account-wide, site-specific, and page-specific components. We can only guess.
For example, if your site was about photocopiers:
'photo' - would be priced down (to avoid photography ads)
'photocopier' - priced up.
'xerox', 'canon' - priced about how they actually perform.
The algo, would then choose which ads to show, so eventually your ads would be more targetted, and your earning could bounce back as a result.
For each keyword, I would assume its account wide unless your site's click rate is above a certain threshold, then I'd narrow it to site wide. For very high traffic sites I would do it by page.
There is not enough statistics to do it by page for smaller sites. So I imagine it all depends on the size of your account.
Secondly, knowing Google and their tricky algos, they'd compare the content on your site to similar sites, and take there performance stats, to choose ads for you.
So, in my opinion, as google keeps saying, if you have a good site smart-pricing shouldn't be too bad for you in the long run. Advertisers will convert due to targetted traffic from your site, and then increase their advertising budgets.