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Thank goodness August is over!

     
7:32 am on Sep 1, 2007 (gmt 0)

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Well, actually it was my second best month this year, but it was still alot lower than July.

Best wishes of a great September for everyone!

ann

9:02 am on Sept 1, 2007 (gmt 0)

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I second that emotion! Worst month of the year (in a bad year so far) for me. A fall in the serps didn't help at all. :(

Here's to Sept.

Ann

9:23 am on Sept 1, 2007 (gmt 0)

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Goodbye, August, you shaky shaky holiday month.

And I'm not looking forward to seeing you next year.

9:24 am on Sept 1, 2007 (gmt 0)

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Absolutely second this.

August 2007...

- worst month in the year (so far, who knows what Google has in store for us?)
- fifth month in a row with a lower EPC compared to the previous month
- revenue 33% down compared to August 2006
- EPC 25% down compared to August 2006
- eCPM 20% down compared to August 2006
- daily revenue as unpredictable as throwing a dice (i.e. no change, hey!)
- eCPM is now back on a level I had two years ago
- emptied filter a month ago, noticed almost no change in core metrics(however, now up to 50% cr*p ads show up)
- clicks rock solid

Looking at previous years, I *know* that September will be worse.

11:15 am on Sept 1, 2007 (gmt 0)

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Since the beginning of the year my adsense earnings have slowly increased. July was my most highest month and even though my August earnings are less than July's it is still higher than the other previous months so far this year.
11:45 am on Sept 1, 2007 (gmt 0)

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Same here steady increases from 2003 to June 2007. After that ecpm up by about 25 to 35 percent and rising.
12:37 am on Sept 2, 2007 (gmt 0)

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August is usually my second worst month, but it was up at least 25% over last August, so that's good. And I have more irons in the fire now.

September is looking pretty good so far.

12:52 am on Sept 2, 2007 (gmt 0)

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August was fine. September will be fine, too. October may slip a little. November and December will be disappointing. Then January will come, and the annual vacation-planning cycle will begin again.
2:52 am on Sept 2, 2007 (gmt 0)

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August was average (not the best, but not the worst). Summer months are always S-L-O-W for me. It should pick up from about after Labor Day weekend through XMAS. Then things slow down again until next Easter.
5:14 am on Sept 2, 2007 (gmt 0)

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After suffering through a slow and painful monthly decline in earnings for the last year I decided to conduct a radical redesign of my site. I was very near quitting all website work and moving on. I finally decided to give in one more try.

I threw out the design, the URLs and even used a new domain name (I liked the new one better). I even went from static pages to a CMS. The only thing I kept was the content. Also, I used 301 redirects from the old domain to the new domain. Otherwise it is a brand new site.

The first month after the change, income nosedived and I was sure I had made a terrible mistake. I stopped all work on my site and started looking around for something else to do. This month things have improved greatly. This has been my best month since February. I am still not close to my old income levels but at least I broke that horrible declining month over month trend line.

If I have a decent September, I will be very happy with my radical actions.

5:38 am on Sept 2, 2007 (gmt 0)

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August was my best month ever.

(I make small potatoes compared to some on webmasterworld, but still, this was my best month.)

12:28 pm on Sept 2, 2007 (gmt 0)

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January is always my dead zone, and not just in adsense.
2:15 pm on Sept 2, 2007 (gmt 0)

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August was a horror {{shudder}}.
3:58 pm on Sept 2, 2007 (gmt 0)

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i second the thread title. august was my worst month since nearly 3 years. crappy epc combined with less clicks.

looking forward to sept and fall/winter business.

7:07 pm on Sept 2, 2007 (gmt 0)

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Yeah. I didn't feel that bad about June and July coming up short because they are normally down months anyway, and in the end, we only fell short of 2006 by about 5%. But August should be the come-back month and it came in the same as July, or about a 20% drop year-over-year.

Probably should have pruned pages displaying ads to protect the eCPM over the summer like last year, but got lazy. If we don't recover going forward, I'll be inclined to think it was a costly mistake.

7:21 pm on Sept 2, 2007 (gmt 0)

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August was 25% over a year ago and was our second-best month this year despite some major glitches early in the month when we moved to a new data center. In fact, every month this year has been at least 25% over last year (net sales), which is about all a reasonable person can ask for.
10:26 pm on Sept 2, 2007 (gmt 0)

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Today is best CPM in 3 weeks.

I hope August was an aberration. Income had increased every month this year up until Aug.

10:27 pm on Sept 2, 2007 (gmt 0)

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It's been a good year for me so far. August was up about 10% over a year ago. Overall I'm up about 20% for the year so far.

The thing about stating these kind of numbers is that they don't often reveal what might have contributed to the gain or drop.

I'm just on my usual slow plodding path adding new evergreen content at a modest page ot two a day average rate and updating time sensitive content pages frequently.

11:03 pm on Sept 2, 2007 (gmt 0)

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My August 2007 earnings were almost double 2006's. I added a lot of new content throughout the year so an increase was expected but certainly not guaranteed.

September is starting out poorly but this is a major holiday weekend. I can't wait to see how things look at the end of the month.

12:24 am on Sept 3, 2007 (gmt 0)

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I'm also optimistic this September although it looks the performance is poor the first few days. :)
6:59 am on Sept 3, 2007 (gmt 0)

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Traffic/earnings always seem to pick up in early/mid september.
9:19 am on Sept 3, 2007 (gmt 0)

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I'm having a really bad time with adsense atm. It's making less and less sense to me by the day.

Because of the limitations, they're making it hard for us to block low paying advertisers etc.

I've joined up here to hopefully get some answers and higher my eCPM in particular.

Strangely enough, my August was better than July.

12:53 pm on Sept 3, 2007 (gmt 0)

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As we all love to jump in early conclusions... ;-D

It's just third day in September and all the stats are already showing recovery from that evil phenomena called summer :-)

1:56 pm on Sept 3, 2007 (gmt 0)

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It's just third day in September and all the stats are already showing recovery from that evil phenomena called summer :-)

Summer? What summer? Not where I sit. Here it is cold and rainy. *sigh*

But you are right, things appear to recover. So far. Until now. Early in the month. In fact, too early to draw any conclusions. *sigh*

8:52 pm on Sept 3, 2007 (gmt 0)

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i'm thinking of giving august a miss next year, and just have two septembers instead
1:17 pm on Sept 4, 2007 (gmt 0)

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My trouble Started on 31 Aug. Otherwise, Aug was about average for August each year.

However, my value-per-click for 31 Aug - today is down by 2/3!

6:33 pm on Sept 4, 2007 (gmt 0)

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I threw out the design, the URLs and even used a new domain name (I liked the new one better). I even went from static pages to a CMS. The only thing I kept was the content. Also, I used 301 redirects from the old domain to the new domain. Otherwise it is a brand new site.

The first month after the change, income nosedived and I was sure I had made a terrible mistake. I stopped all work on my site and started looking around for something else to do...

bbd2000, after I read your post on Saturday, my heart sunk. That's because during the past few months, I've been working on a site redesign, and I finally released it on Saturday afternoon. A few hours later, I read your post and thought Oh No!

I did almost the same thing you did - I kept the content and improved the design. I converted from HTML pages to PHP. I used 301 redirects so the old links are not broken. However I kept the same domain name. Fortunately, so far so good. In fact, page views are up a little and I hope that's due to the improved design.

The problems you had could have had something to do with the domain name change. I read somewhere that Smart Pricing can be influenced by the domain name.

6:51 pm on Sept 4, 2007 (gmt 0)

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You can say that again, August was a slow one for me too
9:00 pm on Sept 4, 2007 (gmt 0)

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Tim222

Changing the domain name was not the best idea I have ever had. Live and learn.

Other than that decision, I think I made the right choices and things are getting back to normal. Traffic is down for the last few days because of the US holiday but the CRT and eCPM are consistent with August.

Good luck with you site redesign, hope you donít have a terrible month like I did.