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They also implemented their version of smart pricing. Combine that with bad targeting and you get a system that sucks.
I stopped using it totally about a 3-4 weeks ago.
I'll give it another try in september to see if targeting improves.
Monitor the ypn section of WW for news:
Both ain't that great anymore. You can do better sometimes with the regular networks.
Or with direct ad sales, or with affiliate programs. But it isn't a matter of "either/or"--there's nothing to keep you from running AdSense text ads and display ads from another source.
I'd be willing to give it a try, but can't get in touch with an actual human type being.
I wouldn't lose sleep over it. I've given YPN a number of opportunities to prove themselves and they seem to fail miserably on targeting.
You'd think a company with the resources of Yahoo could find someone who works for Google and knows how to get targeting to work and pay that person whatever it takes to get things moving in the right direction.
We all want use you YPN, but we just can't in face of your inability to allow global traffic, and even more important, your inability to effectively target.
Look Yahoo, this might be oversimplifying it a little bit, but couldn't you modify your search ranking algorithm, the one that decides which pages get ranked for what search terms on your natural results to determine keyword concentration and therefore subject matter and then matching it with a list of advertisers that are bidding on those keywords and are bidding in your Content Match (content network)? Ta-da, better targeted ads for YPN.
I write that as if I'm talking directly to a Yahoo rep, maybe there's one reading who would like to get credit for such an amazing idea. Maybe there's Google patents that are blocking other companies from getting their content targeting on par with adsense? There are other 3rd tier content targeting networks that do a much better job then YPN in targeting, but absolutely suck eggs on payout...mostly due to their use of 2nd and 3rd tier ppc's for their advertiser base. So I'm saying it's a flat out YPN can't get it together for one reason or another.
Once again oversimplifying but maybe it's as simple as YPN is comfortable with their content network earnings and don't want to mess with a system they see as functional. After all Yahoo is a very large and old Internet company, and therefore is much more set in their ways, and has a slower more lumbering Microsoft type mentality than google.
I write that as if I'm talking directly to a Yahoo rep
They never listened to me and they even gave me a phone number I could call when I "wanted to get with someone who could make a difference."
Sounds like the come-down-the-aisle call to action at a tent meeting!
Maybe if Bush was running Yahoo, they would have marginally better performance in fielding a credible advertising platform.
Yeah, yeah, yeah... and maybe if Bush wasn't running things your little tent would have just gone up in flames...
Wouldn't that be fun?
I'd still like to go on a tent burning spree.
I can have a site about shoes that appeal to people with red hair and who live in Idaho, and if I search Yahoo.com for similar sites to mine, there are tons of advertisers saying "We have shoes for redheads who live in Idaho" that show up in the sponsors sidebar of the search results.. Meanwhile, YPN serves up mortgage or VOIP or other such ads on my site.
If I swap AdSense for YPN, within half an hour I have ads for shoes for redheads who live in Idaho.
I've heard theories that YPN doesn't have the advertising pool that Google has, and I don't believe that. If I go search on Yahoo.com for my specific niche, the advertisers are there under the sponsor results. In fact, they are some of the same advertisers that end up in AdSense ads on my site.
Either YPN has developers who don't know what they are doing, or Yahoo.com keeps certain advertisers for Yahoo.com results. I have a hard time believing it's the developers, because Yahoo knows my site inside and out - similar to google, I can look up key words on Yahoo and my site ranks high, with proper sponsor results in the sidebar.
It very well could be that the left hand is not talking to the right hand, but that makes little sense, especially since YPN has now been around for a while, and YPN knows there is a problem - I've spoken to some YPN folks, they have looked at my sites and acknowledge there are problems.
I've heard theories that YPN doesn't have the advertising pool that Google has, and I don't believe that.
I've spoken to some YPN folks
Either YPN has developers who don't know what they are doing, or Yahoo.com keeps certain advertisers for Yahoo.com results