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Thoughts On Competitive Keywords

         

naitsirhc26

7:11 am on Aug 3, 2007 (gmt 0)

10+ Year Member



I would like to hear everyones thoughts regarding "competitive" keywords.

When making my site, etc...would I be able to increase my CPC by using highly popular keywords that adwords people are bidding on? If I were to integrate these keywords into my site, I am thinking that it make Adsense display more ads that would have higher CPC.

Is this theory correct?

Thanks!

sailorjwd

12:19 pm on Aug 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That is a great idea!

Figuring out what the high paying keywords are and then putting them on a page... hmmmm.

You might be able to download some software that will create random sentences with these keywords and crank out 10,000 pages.

Then I'll find your site and block you from displaying my ads and report you to Adsense at the same time. Hopefully you will have invested a lot of time and money.

naitsirhc26

4:27 pm on Aug 3, 2007 (gmt 0)

10+ Year Member



Okay, let me re-phrase this! LOL. My site is already built, and gets quite a bit of substantial hits in its selected niche. I DO have Adsense already on the site, but I notice that not all of the ads are targeted, etc...

So my thoughts were basically, whether or not I should include more of the popular keywords in my meta tags, etc...so that way the pages become more targeted PLUS, it will generate higher paying keywords.

Let's take for example my winter clothing page. This is where I keep a directory of winter clothing supply stores with descriptions, links, etc...and I also had Adsense on that page. I noticed that the ads weren't very targeted to "winter clothing" so I decided to fix up the meta tags specifically for "winter clothing." So I added these keywords and integrated them into the page, and now the ads are perfectly targeted to "winter clothing" ads.

Also, the added benefit is that winter clothing is a popular keyword than, let's say, winter mushing clothing, but it still gives my viewers the same ad benefits.

So basically, in short, is this a good practice? And what are your thoughts on this?

P.S. From what was thought before, no, my site isn't a link farm, or just random "useless" site. I was just wondering how I could use meta tags to my benefit to make Adsense perform better overall. : )

sailorjwd

7:35 pm on Aug 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would vote for a hefty intro paragraph, well written and on point.

Personally, if I come across a directory site with adsense on it I close my eyes and hit the back button at the same time.

If there weren't any directory sites then I'd be able to find what I was looking for on the 1st page of G results.

timwestla

8:33 pm on Aug 3, 2007 (gmt 0)

10+ Year Member



So basically, in short, is this a good practice?

Absolutely. It's called optimizing your page. For example, a couple of months ago I changed one word to another in the title of my home page, because the new word was a more popular keyword. The meaning was exactly the same, but it was just smarter to use the more popular word. Within a few days, my site moved from page three of the search results for that keyword, up to page one. The loss of ranking for the old word was irrelevant, because there was such low search volume for that word.

So yes, it makes sense to study your page make sure you are using the best choice of words... as long as it doesn't turn into keyword stuffing.

netmeg

8:40 pm on Aug 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



It also helps to put the ads near the most relevant text (or the other way around) I have a tagline on one of my sites that contains some key concepts for the site - when I put the ads right under the tagline, the ads instantly improved.

naitsirhc26

9:22 pm on Aug 3, 2007 (gmt 0)

10+ Year Member



Thank you for all of the tips! I will take them into consideration.

Correction: My site isn't just a directory site either. : ) (I Know what you mean when you say directory sites takes up all of the Google search spaces) There is just a section of my site that serves as a directory for my users.

sailorjwd

10:07 pm on Aug 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"My site isn't just a directory site either"

Ok, i have put the voodoo doll back in the closet.

naitsirhc26

11:27 pm on Aug 3, 2007 (gmt 0)

10+ Year Member



LOL, thank you for your consideration to my well being...I am happy you have decided not to torture me.

Essex_boy

5:59 pm on Aug 4, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I am happy you have decided not to torture me. - Well I never agreed that.....

naitsirhc26

7:08 pm on Aug 4, 2007 (gmt 0)

10+ Year Member



LOL