Forum Moderators: martinibuster
The 'battle of technologies' between advertisers and punters is not over by a long way, but I suspect that in the long run, the user will get to control what they see on their browsers.
Which suggests to me that publishers need to think on their feet, if advertising is their only income stream. If you rely on the advertisers and brokers to come up with a solution, you may end up with nothing.
But it won't be tomorrow - or even next year!