Forum Moderators: martinibuster
I would assume Google is able to determine if a site is carrying other advertising and have often wondered if they pay out less when their Adsense advertisers do not have exclusive use of the site.
Does anyone have definitive knowledge on this?
Proving it definitively false is impossible, but why would Google do this and keep it a secret? Having other advertisers doesn't say anything negative about the site or the quality of the traffic it sends, and if they wanted to use it as a way to promote loyalty, it wouldn't have any effect unless people knew it was happening.
The advertiser controls how much they want to spend on Adwords, be it max cost per click or max spend per day or both , and has no control over where their advert will appear. That is the nature of the medium and the advertiser knows that going in.
When it comes to splitting up the advertiser's dollar, should the roadside billboard (website) that carries multiple ads get the same rate of reward as the billboard that is 100% dedicated to the advertiser?
It's not difficult to see a case being made for paying less to the publisher who dilutes the adverts effectiveness.
There is also a CPM option, but with CPM it's up to the advertiser to specify the site they are targeting and the amount they're willing to pay.
Is Adsense PPC Lower If Site Carries Other Ads?
I haven't seen any credible arguments that say AdSense EPC drops if a site runs other ads.
My own limited experience with running other ads on pages with AdSense doesn't show any drop in AdSense earnings either.
