Forum Moderators: martinibuster
Isn't this a good idea? Or are they scared people would somehow modify the output? I really don't see why they don't allow this. It would be much better for me and most of you, I assume.
to do AdSense serving server-side?
What you actually proposing?
Am I missing something since I already use server side includes for AdSense?
Or are they scared people would somehow modify the output?
They can do that now if they're so inclined.
I don't believe I understand precisely what you are suggesting. Please explain.
Seriously... they'd get less people blocking their ads, thus more impressions, thus more coins for their money bin?
they'd get less people blocking their ads, thus more impressions, thus more coins for their money bin?
I would have thought that any increase in ads shown due to not being blocked would be more than countered by people gaming the system. Can't see them entertaining this for the vast majority of adsense partners.
[edit - should really have said people 'trying' to game the system]
Why doesn't Google give the ability to tech-savvy long-time (but non-premium) AS customers to do AdSense serving server-side?
Fear of tech support costs.
They made AdSense so stupid even stupid people could use it and based on all the questions I read around the 'net, that wasn't quite good enough as some can't even install AdSense.
Heck, I'm pushing 3M+ pages a month now and can't even get the server side code!
When you make enough money that it's worth the tech support hassle they'll let you know.
HEY ASA! For Xmas this year, tell 'em to shove the Google gift and give us server side code, that's what *I* want for Xmas is server side AdSense, ho ho ho, deck the halls and all that.
they'd get less people blocking their ads, thus more impressions, thus more coins for their money bin?
I don't see that as a great benefit for Google. Any user who blocks ads isn't likely to click on ads. (Also, if ad blocking were having a significant impact on revenues, Google obviously would be taking measures to address it.)
"Any user who blocks ads isn't likely to click on ads."
LOTS of people block them without knowing so. They didn't do that themselves.
LOTS of people block them without knowing so. They didn't do that themselves.
Exactly.
Install Norton A/V with the Norton Firewall enabled and TA DA! all the ads go poof.
My mom had no clue what she wasn't seeing online.
An API will give too much access to ad inventory and open the door to (more) abuse.
Sorry to hear about your mom's inability to see ads, but Google doesn't appear to view ad blocking as a major problem, and AdSense revenues have been growing steadily
I can tell from my site stats that it's definitely a problem for my traffic. My direct advertisers are obviously embedded into the page server side, not included with javascript, and they get more impressions than AdSense shows in the same day and that's after filtering out bot traffic.
It's a combination of people that either simply have javascript disabled or run a firewall that blocks ad servers.
Is the problem so severe that it makes AdSense ineffective?
Obviously not yet, but full scale AdSense blocking could happen if people get sick of the ads just like popup blocking is pretty standard these days.
I don't see this ever being an option, it removes G's control over presentation.
The only presentation G will ultimately care about is to their shareholders.
If ad blocking software puts a big dent in their bottom line you'll see a lot more publishers getting premium services to fix the problem.
But server side can be blocked too if any element has an id or name.
Obviously. But how likely is that? It would either have to guess (CSS: "div#ads, div#left_ads { display: none; }") or do it manually. VERY different.
Obviously not yet, but full scale AdSense blocking could happen if people get sick of the ads just like popup blocking is pretty standard these days.
There's a big difference between AdSense ads and popups: Popups clutter up your screen, forcing you to close them manually. AdSense ads are just passive, and if you block them, you don't really gain anything (as you do when you block popups).
In any case, if and when Google perceives a problem, it obviously will deal with the issue. Google wants to earn money just as much as we do!
