Forum Moderators: martinibuster
2) Adsense is one of my healthiest revenue streams in my CPM / CPC / CPA mix.
If I ever do try some experiments with Adwords, I imagine most of the resultant traffic will just browse my pages, some will click on CPA links and some of them, I suppose, will probably click on CPC links.
And those CPC links - though they could well be from another provider - might be AdSense.
At which point I'm guilty of PPC arbitrage.
I was thinking of setting up some experimental Adwords campaigns some time before the end of 2007. But now I'm thinking twice about it.
Does anyone have some real-world experience relevant to this scenario?
I suppose it's time to write to Adsense and ask them to have a look at the site and give me their own feedback, isn't it?
This guy claims he got banned because he was arbitraging. Then he also says he had two adsense accounts. Also it seems he was driving traffic specifically for CPA ads.
I have been driving adwords traffic to my sites for the last 10 months now, with no problem.
It is the INTENT, that is important. If you arbitrage and 'force' people to click with poor navigation, little or no content, no outgoing links then there is trouble.
A surfer may land on one landing page of my website and click out after 3- 4 page views, via an adsense ad. That seems to be o.k.
Check out inside adsense blog for Google policy on landing page guidelines for those driving adwords traffic to adsense pages. They are strict and if you meet them, it should be o.k.
Not all websites are on no.1 page of SERPS and paid traffic is sometimes necessary. I simply donot believe that adsense is ONLY for organic traffic. If it was so, it should have been clearly stated in the TOS.
By the way I have a Google Adwords account for testing purposes and sometimes I do some small campaigns (less than 1% of my Adsense income).
my adsense ad filter is full i used to have 177 adwords>adsense sites. And 23 adwords>other ads.
After junes (and continuing) bannings I now have 190 adwords>other ads and 10 adwords>adsense ones. since they obviously lost their asense acounts.
I would be VERY wary! They obviously dont mind adwords>other because then the arbs are adding money to the system. But they dont like adwords>adsense because then the arb takes from google, googles advertisers and the real publishers.
the arbs are adding money to the system
...which is a very short-sighted view. Sure, at first glance, the arb folks might be "adding" money...
...but they do not really add any money of their own. They do not have an "external" product to sell that might support their campaign. They only can survive by selling ads to clueless advertisers. You see, they are still arbitrageurs, exploiting the inefficiencies of the systems involved. They sell advertising on their sites at a higher price. Those higher prices should and could be directed towards the Adwords system instead of getting just a fraction of it from the arbitrageurs.
I believe strongly that Google would wipe out a good chunk of the arbitrage "industry" by denying arbitrageurs access to Google Adwords, regardless of "Adwords>Adsense" or "Adwords>other". And that would be very very good for the Web.
Those original genuine (and clueless) advertisers that now end up on the arbitrageurs sites paying top $$ for crap leads today, might consider Adwords/Adsense again if they see their campaigns failing to generate the volume required with the arbitrageurs.
There are many kinds of sites doing arbitraging or buying traffic. Not all are MFA kind of sites.
No one will pay top $ for crap leads. There are placement reports available and there is no limit to publishers that can be blocked thru. a filter on the adWords side.
No one will pay top $ for crap leads.
In the Adwords>Other arbitrage scenario we have the following value chain:
Genuine Advertiser
>>
Middleman's Advertising Platform (e.g. YPN)
>>
Middleman (Arbitrageur)
>>
Google's Advertising Platform
>>
Adsense Publisher
By breaking the flow between Middleman and Google, not only the middle man would be hurt, but also (and I'd say more importantly) the Middleman's Advertising platform. Goole could dwarf their competition by seriously disabling all the Adwords>Other and Adwords>Parked campaigns.
And the clueless advertisers who feed their money into the Middleman's advertising platform (e.g. YPN) could actually SAVE MONEY by going directly to Google. Why feed the middleman who adds nothing of his own?
Ever wondered why we are seeing 3 cent clicks? It's not because the genuine advertiser does not pay well. In the above scenario they pay good money (often between $0.50 and $1.00 per click). It's just that the money has to be split between all the players.
The adwords visitor has to move off the page to see any ads and therefore they are interested in the content and not interested in just getting out of here.
The new adwords placement reports combined with conversion metrics now makes it possible to see which sites are providing my site with interested visitors rather than fraud clicks or click-happy idiots.
You can even try and sign up for TribalFusion and put a couple of banner ads and get paid by CPM too.
No they click one of your "menu" links since there is no or little content of any value expecting some proper content. Then they find pages of sponsored links only. So THEN they "click to get out" as you put it.
So I don't know why you shouldn't try it, if you are confident your site provides some kind of intrinsic value.
If it doesn't, of course, then you will be condemned to the lowest corner of hell.
And I guess you're not supposed to use AdWords or any other PPC program to drive traffic to a site with CPA ads on it.
Huh?!
Can I use online advertising to promote my referral ads?No, you may not use online advertising to purchase traffic for the specific and sole purpose of generating conversions, unless you have the express permission of the advertiser and your site complies with Google's Landing Page Quality Guidelines.
[google.com...]
Better to check with G if you have PPC traffic.
"Then they find pages of sponsored links only"
Why would you say such a thing?
Perhaps you are thinking of your own site?
[edited by: Genuine1 at 6:48 pm (utc) on July 30, 2007]
