How much hot sunny summer days decrease traffic?

Anyone ever so bored, that analyzed this ;-D

[alephh]

It's so hot (I almost played tennis outside), and traffic seems to be lower than yesterday (rainy), which of course is pretty obvious.

But has anyone, seriously, analyzed from large sample how much hot sunny summer days (in EU, USA) decrease traffic? Compared, say, to universally rainy day.

_

[jomaxx]

There's no such thing as a universally rainy day, or a universally anything else day. Unless your site is geared exclusively to a small geographic region, this line of pursuit won't be fruitful.

There are definitely time-of-day, day-of-week, and season-of-year patterns to be seen, but they vary from site to site. I firmly believe that Internet traffic overall is down during the summer months and during the Xmas-New Year's holiday period, for example, but there's no shortage of webmasters who will pipe up and say that's when they see their heaviest days.

[LifeinAsia]

It's kind of hard to analyze, since the weather is not the same everywhere in the US or in the EU. Some places may be scorching, but others will have rain.

If you only had traffic from one small geographic area (like a city), perhaps you could try do to some analysis. Yet even within Los Angeles, temperatures can vary 20 degrees from one end to the other.

[King_Fisher]

In California 60% of the people live within in a hour of the beach or closer.
Then you have Disneyland, Knotts Berry, Six Flags, Great America and lot of
other attractions. So on a hot day traffic on my site is definitely slow.
People have a lot of alternatives other than surfing the web. Thats my take. KF

[alephh]

I know there's not "a universally rainy day", but if the headlines are screaming that it's generally cloudless in both EU and USA, that would give a chance to collect pretty good data on the subject. (would there be any point to such data, other than motivating webmasters going outside to play, I do not know ;-D).

Being lazy, I just wouldn't like to do the data collecting or analyzing myself ;-)

With a quick browsing of couple of dozen days and checking related weather, I see 20% difference in traffic between rainy and sunny day - but that's really superficial view. Seems smaller difference than what I expected.

And about weekdays: In my main-sector I'm seeing 15% drop in traffic during fridays and 30% drop during saturdays. But of course, that related to your sector.

[nickreynolds]

Here's my take.
My sites are not business orientated. However, my greatest numbers of visitors/adsense revenue etc is during the normal working day! So weekends are down, public holidays are down. The weather makes no real difference.