My Forum Members Recommend an MFA site

Are 100% MFA sites really that bad?

[bcc1234]

One of my sites is a message board in a small niche.
Recently, I noticed that different users recommend one site to each other. They recommend many different sites, but I noticed that one because it's a pure MFA. Basically, the whole site is just a bunch of PPC ad blocks. The layout has "search results" which are also PPC listings (not scraped snippets), surrounded by conventional PPC blocks.

The site itself is just a domain with one home page and nothing else. The site is targeted specifically for one type of a "resource" for that niche, and all ads are, of course, about those "resources".

At first, I thought it was basic forum spam, but I noticed that users I know to be real keep passing that site to other new users, and everyone keeps commenting what a great site that is.

Maybe MFA sites with good targeting aren't all that bad after all?

I don't know if the advertisers get good conversions from that site, but the consumers seem happy.

[zett]

Are 100% MFA sites really that bad?

The short answer (to me) is - yes. MFAs are useless junk.

The long answer is a bit more difficult. In your scenario, the MFA adds some value for those users who apparently are looking for a list of resources that they seem to be unable to find elsewhere. This could either be due to the niche being very very small, or your users not being too bright. But anyway, being lazy, the MFA has just slapped together a few keywords for targeting and put up the ad blocks; the rest is left to Google - he adds nothing of his own. Which is still bad.

But now that you know that your users are recommending this junk, I see a chance for you to tap another revenue source: Build a solid page of recommendations and/or affiliate links of your own! There clearly is a need/demand for this. (Of course, I recommend to research the stuff and not just copy the MFA approach.)