Forum Moderators: martinibuster
My Saturday and Sunday way out-performed all recent weekdays with an average increase of almost 65% per click!
Has supid-pricing suddenly realised that my sites really do have value and convert for advertisers?
Is there a recession/lack of consumer spending and businesses are keen to generate new enquiries?
And today, Monday, before the US has even started for traditional business, my EPC and earnings have increased even further.
When, not if, this stops it'll be like going over a precipice on a surf board!
Anyone else seen similar this weekend?
Here's a wild guess: Your site is about post-July 4 fireworks closeout sales? :-)
Hmm, maybe I need to get into that...
It's possible during that same time, other advertisers were seeing their ads knocked out of the #1 spot, so they were raising their bids as well.
Now imagine this sort of thing happening all over the US, or possibly throughout the world. The point is, not all advertisers are consistent throughout the month. Some days there could be more than a few advertisers going on a rampage, and you are going to see really high eCPM if their ads end up on your site. But when they realize they're wasting their money and stop the campaigns, the eCPM goes back down.
It's impossible to know what really influences eCPM. But this could be one of the reasons.
Pageviews, on the other hand, could be influenced by holidays, or days of the week.
CTR is influenced by? whatever it is that gets a person to click on an ad.
[edited by: Mentat at 6:27 am (utc) on July 10, 2007]
Right. Last couple of weeks was the end of the month plus the fourth of July holiday. Budgets run out at the end of the month, get replenished at the beginning of the new month.
My best earnings' day since August 2006 with an overall EPC increase of 82.88% and today has started off in the same vein!
Whomsoever flicked that switch please leave it alone.
Budgets run out at the end of the month, get replenished at the beginning of the new month.
Do you know I don't get this. What's it called, the scattergun effect?
Do companies have set monthly budgets and blow them this way?
Whenever I have run AdWords campaigns I carefully target my buying audience and have a set a daily expenditure limit otherwise I, too, could blow a month's budget in a few days.
Are there actually ad departments out there that are so irresponsible in their marketing and budgeting techniques?
After all, it is generally accepted that some advertisers switch campaigns off overnight/weekends/holiday periods etc.
Then again, if many of these large corporations are run like government departments then it's easy to comprehend their lack of accountability!
Please leave that switch alone AdSense:-)
In comparison my eCPM has been as follows:
Days 7-12 v 1-6 +55.40%
Days 7-12 v June +28.27%
Days 7-12 v Jan-June +21.87%
The CTR has remained more or less the same for this year however the eCPM is still 16.51% less than Jan-June 2006 owing to a lower CTR compared to 2006 nevertheless it's a huge improvement.
Thanks AdSense, now all we need to sort out is that pesky Dollar!
