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AdSense blocked by Windows hosts file

         

tntpower

1:07 am on Jul 1, 2007 (gmt 0)

10+ Year Member



Just found my current employer (a large organization) has blocked AdSense by deploying a Windows hosts file, which is available for free.

I personally think it is a clear message that how vulnerable Google's business model is. This hosts file blocks AdSense, as well as Microsoft's AdCenter, and a variety of websites. If, just if, Microsoft makes it an add-on feature available in IE's Internet Option, and tell users they can simply enable this feature to block unwanted parasites and annoying ads to surf safely, I think many users will do that.

Ad revenue is just one pie for MS, but that is all for Google.

[edited by: martinibuster at 1:35 am (utc) on July 1, 2007]
[edit reason] Removed URL. [/edit]

martinibuster

2:10 am on Jul 1, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



The sky has been falling on AdSense for a long time. Norton Internet Security has been blocking AdSense ads (I think through the hosts file, actually) for years.

[search.yahoo.com...]

Microsoft has been slapped around by the US government over monopoly issues, as well as in Europe. It could never get away with altering the host file to automatically block Google.

Compworld

4:05 am on Jul 1, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Should be interesting to see how Google reacts on this. Most likely would complain to the D.O.J.

martinibuster

4:47 am on Jul 1, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Just found my current employer (a large organization) has blocked AdSense by deploying a Windows hosts file...

1. You don't deploy a Windows host file. You can however edit a host file. Every PC has a hosts file. The hosts file itself does not block AdSense. Only when you edit the hosts file can you achieve any number of results. All you need to edit the hosts file is a text editor like notepad to edit it. There are also numerous applications that edit it to accomplish a myriad of results.

2. There's nothing to react to. The hosts file is just a standard part of your PC. Microsoft, unlike Norton Internet Security, has done nothing to block AdSense.

m0thman

10:38 am on Jul 2, 2007 (gmt 0)

10+ Year Member



It would make life more interesting if the ads were serviced from google.com instead of googlesyndication.com. Alternatively provide a mechanism to serve up the ads (or javascript) from your own web server (via a connection to google on your webserver) - I'm sure its possible somehow.

There again, may not want to be seen to take steps to "force" ads on people who REALLY don't want them. That's my guess.