Forum Moderators: martinibuster
Now I have heard it all...
A.) Seasonal - No bidders around this time of year
B.) Adding weak sites that carry a low eCPM to your Adsense Account
C.) Smart Pricing and poor landing page quality.
But I am not guilty of any of the above. Whats the deal. Can anyone here concretely say do..... to halt falling eCPM NOW.
Of all the brilliant minds here lets get them cracking.
Sure there are those who are doing increasingly well but to dismiss those who are having problems as having "no relevant content" as some here would infer is downright patronising and counter productive.
Then let's expand the list:
* no relevant content
* poor web design
* poor AdSense implementation (placement/colors/size/etc.)
* bad conversion for advertisers
* penalty for either too much SEO or bad inbound links...
and my personal favorite:
* competitors that are either simply smarter and/or got their first that are good at converting visitors into customers for the advertiser
[edited by: incrediBILL at 6:46 pm (utc) on July 2, 2007]
And you make the assumption that...
Yeah. That's why the word 'generally' is in there.
Once someone knows all they need to know about a specific product model, they're generally at the point of making a purchase.
...maybe there would not be so many complaining about reductions in EPC, CTR and eCPM!
I see a ton of badly implemented AdSense ads every day. I can tell they're not making any money off it because the keywords their content make them relevant for aren't going to drive product off the shelf. Judging by the sites I come across displaying AdSense, it's painfully obvious that there are people not making much change because their content is not a good match for AdSense.
...but to dismiss those who are having problems as having "no relevant content
I would say, Step away from the keyboard and think before you post. My post describes the most solid action members can take to fight the ecpm freefall. I'm not dismissing anyone, I'm giving you solid advice. You can take it or lump it, I don't care what you do with it. Just don't misinterpret my helpful insight for whatever it is you're reading into it.
There is nothing patronizing about posting solid advice on how to dig yourself out of a hole. So what in the world is patronizing about offering solid advice?
There is nothing patronizing about posting solid advice on how to dig yourself out of a hole. So what in the world is patronizing about offering solid advice?
Absolutely nothing!
I've posted before [webmasterworld.com] how I fixed my SEO, improved my site targeting, and my eCPM improved almost 50% during the process, and we're talking $100's per day.
If your site has no intrinisic value to the advertiser you can expect your eCPM to free fall and it should.
If they don't want to listen, c'est la vie!
[edited by: martinibuster at 2:58 pm (utc) on July 3, 2007]
[edit reason] Added link. [/edit]
[edited by: HBird at 11:43 am (utc) on July 3, 2007]
[edited by: martinibuster at 2:59 pm (utc) on July 3, 2007]
[edit reason] Removed off topic. [/edit]
So far I have opened a separate business account to see if my personal account was bringing my main site down, then I moved all of the fake sites to my competitive filter (this was weeks ago) so far no improvement. :( I've also written to adsense several times but haven't received any helpful advice.
The only thing I've changed on my site is to add sponsored links of my own that people can buy. I follow all of google's guidlines about selling links, but I did go into free fall right after I started selling them. That's a coincidence, right?
Any advice much, much appreciated! :)!
New pages on my site suddenly stopped increasing my earnings and I beat my brains trying to optimise them etc etc. I knew the content was good, I knew the SEO was the same as the existing pages, so why no hits? I suddenly realised that they were all being put in Google's supplementary results. I'd never had this before so I wasn't looking for it. I now see what the reason is and have done my best to correct it. Time will tell. But it was clearly caused by a slightly different method I used to structure the links and the page heirarchy.
Yes, tell me it's all obvious to check for supplementary results pages regularly. After all I've been doing this business for 5 years, I should have known. But I didn't.
Has anyone any other ideas that may set the originator thinking on a different track?
I follow all of google's guidlines about selling links, but I did go into free fall right after I started selling them. That's a coincidence, right?
Maybe, or maybe not. Try reading threads on link buying and selling in the Google Search News forum--but turn on your mental rant filter first. :-)
[webmasterworld.com...]
Maybe, or maybe not. Try reading threads on link buying and selling in the Google Search News forum--but turn on your mental rant filter first. :-)
I have, I read everything on Matt's blog too, I just keep thinking that can't possibly be the cause. I use a nofollow and label them as sponsored links, just one paid link per page, all reviewed and related links, plus I've only actually sold links on 12 pages so far but there is a link on every page that says "your link here".
It's supposed to be okay to do it that way...I thought.
It would take me less than an hour to remove all of the paid link stuff from my site, if it were you would you try that?
I would have to leave the paid links up for the people that already paid though.
just one paid link per page, all reviewed and related links, plus I've only actually sold links on 12 pages so far but there is a link on every page that says "your link here".
I have up to 5 paid links per page on thousands of pages, all relevant to the niche, not a problem.
Maybe it's something else?
