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Does anyone know how long it will last?
Are there any strategies to help ease the transition?
The pages will all be renamed, because I'm moving from a mostly HTML format to 100% PHP. If I keep the old pages in place, but give them a lower priority in my sitemap, will that help?
Thanks in advance for any advice or tips.
But,if you redesign pages and CHANGE tested positions of ad blocks and ad placement, you may be in for a very negative surprise in terms of CTR. I am just going thru. this phase, and I am totally zapped as to what a disaster it is, putting ad blocks within borders, out of the main content.
I am back to blending...
Ive seen in my case it hurts... but the sites recover after 1 month and a half. Youll see if the search engines or visitors liked it, so if they don't, prepare to revert.
MAKE A PLAN, I have read and it is true... big SE don't quite like big changes in one day...
test and good luck
That said, I did a complete and total overhaul about six months ago, and earnings have been up ever since.
The other thing is, it's a good chance to test the layout of your ads (make some of your site with ads in one place, and other pages with ads in other places). Then over time after evaluating data you can merge all pages to the better performing layout.
Don't worry too much about site's appearance. You may think it's not pretty, but your visitors not necessarily think so.
Based on the comments here, I think I will try leaving the existing pages online, and add the new PHP pages in parallel. So there will be two versions of the website. That way I can phase out the old design over time.
I did start out with a design that looked professional and appealing but testing showed that crude, plain design works best.