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Adsense and Nofollow

Will it affect targeting or earnings?

         

guru5571

3:42 am on Jun 22, 2007 (gmt 0)

10+ Year Member



Apologies if this has been asked before, but I haven't found an answer on this.

In the course of trying to improve rankings of my pages, I have been adding rel="nofollow" on links and have also been adding noindex, nofollow to robots metatags in the headers of some of my pages.

The pages I have been doing this to are substantially duplicate content, but because of how the information is presented, are valuable to my users so redirecting these pages is not an option.

So here's the situation.
How will adding nofollows and sometimes noindex to pages affect Adsense on those pages?
Specifically ad targeting and payout?

Does anyone have experience with this?

Quadrille

4:28 pm on Jun 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Provided your site navigation is OK, I see no reason for any direct effects on adsesne.

However, we do not know how Google interprets 'nofollow' use - and your use is certainly not what nofollow was built for.

It is conceivable that will affect your Google rankings (I wouldn't put it stronger than that!), in which case adsense would be indirectly affected by reduced google referrals.

Certainly worth being sure there isn't a better way; once you start misusing tools, however clean your motives, you can easily get in deep sh**.

For example, no amount of nofollow will hide duplicate content from Google; the SEs do follow nofollow, they just don't 'count' it as a link.

robots.txt, noindex and removal are really much, much more effective, and no unknown risks to worry about.

timwestla

7:40 pm on Jun 23, 2007 (gmt 0)

10+ Year Member



I agree with Quadrille with regards to AdSense. I don't think it will affect the relevance of the ads.

I seem to remember reading somewhere that if Google finds duplicate content on your website, they will assign higher relevance (for search engine results) to one of the pages, and suppress the rest. However the Google algorithm will choose which page gets the high search engine ranking.

I think what you're trying to accomplish could be done by using <priority> tags in your sitemap. This allows you to suggest to the algorithm which page you think should have the highest relevance. Look for "priority" on this page:

[sitemaps.org...]

guru5571

10:52 pm on Jun 23, 2007 (gmt 0)

10+ Year Member



Thanks for the great answers guys. In the past 2 days since I've done this, my search traffic is up about 10%. Highest for 3 months. I believe this is because all the duplicate pages aren't sucking out so much juice. So far I'm not seeing any negative changes in ad targeting or monetization.

For example, no amount of nofollow will hide duplicate content from Google; the SEs do follow nofollow, they just don't 'count' it as a link.

robots.txt, noindex and removal are really much, much more effective, and no unknown risks to worry about.

Since SEs will still follow 'nofollow', I guess that shouldn't be a problem. So now I'm wondering if 'noindex' will have a negative effect on targeting. So far so good. I'll report back if I see any problems on the no index pages.

jomaxx

11:29 pm on Jun 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



IMO you really need to evaluate after a month or two to see what the results were. Two days is hardly enough time, especially for issues related to PR and outbound links.

guru5571

11:35 pm on Jun 23, 2007 (gmt 0)

10+ Year Member



I know you're right jomaxx, just thought I'd mention it though.